古典诗歌教学探幽

古典诗歌鉴赏教学要正确处理内容和形式的关系。既要品味作品的语言，捕捉诗歌的表达技巧．感受诗歌这种有声艺术特有的美感；又要理解作品的内在情思，感受意境和构思之巧妙。论文从“诗言”、“诗境”、“诗意（情）”几个方面来展开。古典诗歌精炼、精致的特质，决定了其形式的美，鉴赏教学从诵读语言这个载体开始，入“境”、悟“情”、会“意”．贯通全诗。

Research on the Language of Western Sports Goods Advertisement

Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.

Case Study of Three Arab American Language Identity： Bilingual, Binational, or Both

Growing applied linguistics research has discussed the upsurge of the usage of Arabic language among Arabic speakers in the United States （Bale, 2010; Sehlaoui, 2008）; language contact and conflict among Arab Americans （AAs） （Rouchdy, 2002）; and how mobility--both virtual and physical--influences their identities （Duff, 2015） This study researches how AAs define their affiliation to the Arabic language in the United States to understand their attitudes on language variety and ethnic diversity, religion and identity, and stereotypes of Arabs. After analyzing interviews, all three AA participants self-selected their identity based on linguistic and physical contexts Thus, the findings suggest further research on AAs should consider cyber identity as a factor for bilingual speakers and compare it with Arabic speakers in their home country

The Language of Food and Intercultural Exchanges and Relationships

The article discusses the role of food as an instrument of identity and a channel of contact through cultures. This is discussed drawing from three cases of Italian food culture hybridization spanning from the early 20th century to the first decade of the 2000s： the role of Italian food in Italian-American identity as depicted in Leonardo Coviello＇s work, the meeting of Southern and Northern food cultures following the Italian internal migrations in the 50s and 60s, the food practices of international migrants in the context of the global flows of people and commodities in present day Italy. In this regard, food plays an essential role in the rebuilding of a familiar context in which migrants can feel temporarily ＂at home＂. At the same time, food is an important form of communication and contact between different cultures and social contexts. In this process of exchange both migrants＇ and hosts＇ food habits and diets are modified as they incorporate elements and ingredients from each other, making boundaries more porous.

Sino-Western Regional Differences and Translation

Cultuare difference always exists in many aspects. Due to the national characters, regionalism, and times, translation can not be in a position when we try to translate without considering the language culture. Cultural difference between English and Chinese, determines the different features between English and Chinese.

Analysing Shakespeare＇s Emblem Language in Midsummer Night＇s Dream

Shakespeare has been studied from many perspectives so far. However, his language style used in his literary works is still worth studying. First of all, this study explores changing sense of emblem and emblem language comparing Shakespeare＇s era and today. Secondly, it puts stress on the effects of emblem traditions on Shakespeare. Lastly, this article aims to shed light on his emblematical language in his Midsummer Night＇s Dream, which is one of his most leading works in terms of having highly visible emblematical interpretations.

Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives

In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.

The Processualities of Literature

The objective of this paper is to demonstrate that the processual aspect of literary works of art deserves much more attention than it normally receives by readers, critics, and theorists. The most important reason for this is seen in the fact that texts since the advent of print culture have been disseminated and passed on in written form and that in the medium of writing the processual character of language is only insufficiently taken care of by a cultural convention of arranging and approaching the presented signs in an particular sequence. Whereas in an oral culture the dynamic processuality of a speech or recitation was directly experienced by the listeners, the spatial arrangement of signs in writing enables and even entices readers and critics to read this or that part of a written text in a sequence of their own making. What remains out of focus is that in doing so they miss the particular semantic profile and aesthetic character of the work as created by the author--a procedure particularly hurtful in the case of literary works of art. There is hope, however, that this will somewhat change by our moving towards a performance culture

A Contrastive Analysis of Three English Translation of Camel Xiangzi from the Perspective of Functional Equivalence

Nida＇ s Functional Equivalence Theory has made a great contribution to the translation industry, which means the translation should reach the functional equivalence between two languages rather than the rigid correspondence of the texts. Functional Equivalence Theory includes stylistic equivalence, glossary equivalence and passage equivalence. The literary work selected in this paper is a famous classic novel, Camel Xiangzi, in which the features of the language employed by author are fizll of＂Chinese characteristics.＂ Just because of the characteristics, the task is more difficult in the process of the wanslating. In this paper, it makes a contrastive analysis of the translations to the fourth chapter of Camel Xiangzi by using Nida＇s Functional Equivalence Theory. There are three kinds of English versions, which were selected from a Chinese-American translator Shi Xiaojing＇s translation Camel Xiangzi, American translator Evan King＇ s translation Rickshaw Boy and American translator Jean M.James＇ s translation Richshaw： the Novel Lo-t＇o Hsinang Tz~ Due to limited words, this paper mainly analyzes the novel from the glossary, the stylistic and the passage equivalence. The result is that Jean M.James＇ s translation maximizes to achieve Functional Equivalence Theory, it also tries to reach formal equivalence, and her Wanslafion compensates for lack of the theory. What＇ s more, it verifies the feasibility and directive significance in translation of functional equivalence.

Food Color Memory and Names- A Linguistic Vantage

We name colors of foods with great ease. This process is conventionalized through our cultures and our biological dictates. People identify food colors through words that are again highly constrained. Embodiment of experience and perception deals with these constraints to make color term use a cognitively economical mechanism, keeping numbers of concepts in mind through categorial conceptualization in long term memory. The parallel process that puts together our linguistic and visual information, allows the individual to map a correspondence between the two frames. The result of this mapping is a ＂cognitive color＂ in long term color memory. This paper presents an experiment in triggering long term memory and the response results. The objective was to verify whether individuals＇ cognitive color of well known foods, both raw and cooked, that they had just identified with Natural Color System （NCS） color samples, would be predominantly a primary basic color term, a secondary basic color term, or a complete descriptive utterance. The name used to communicate a desired signification is accessed through the judgement of similarity and difference with a point of reference. In this case, the food color vantage represents the cognitive color remembered.

Varieties of Igbo Dialect A Study of Some Communities in Old Aguata Local Government Area

The Igbo language has grown and developed to what is known as Standard Igbo （Igbo Izugbe） today. Series of efforts have gone into the modification and invention of words to ensure wider acceptability and intelligibility While this is a welcome idea, the tendency of the loss of communal identity in terms of the original local variety of the Igbo Language spoken by each community becomes very obvious. As Igbos can easily distinguish an Anambra man from an Imo man, it is also necessary that within Arlambra, one should be able to locate a particular town in the area through the spoken Igbo Language variety. This paper studies some of these local variants and advocates for a method of preserving such rich cultural heritage which are so valuable for posterity

Anaphora＇s Creating Irony by the Aid of Context

The core function of anaphora is to serve as a substitute for a certain linguistic component in texts, but it actually has other missions such as creating the rhetorical effect--irony. However, anaphora alone cannot contribute to ironic effect, and only by resorting to other resources like contextual information, can anaphora generate irony. Therefore, Yus＇ s classification of contextual sources is employed to analyze with examples how anaphora creates irony by the aid of context. Ultimately, the conclusion has been drawn that anaphora is able to produce irony with the help of six groups of contextual information classified by Yus except the category--speaker＇s nonverbal behavior and anapbora sometimes has to interact with several groups of contextual information in order to create irony.

Beyond Tourist Gaze in Select Odia Travel Writings of Gobinda Das, Golakbihari Dhal and Pratibha Ray

This paper focuses the question： What does it mean to be a traveller rather than a tourist？ The term “tourism” ismostlyused in impersonal commercial language but “travel” often implies the personal, picaresque style of travel writing. The travellerbeing the hero of the text and the tourist as an unfortunate by-product of globalisation highlight the formation of the important binary opposites through the identity/difference logic.Travel writers deprecate the behaviour of tourists and go for a more authentic way to engage with cultural contrastfor a more concrete example of otherness. The primary texts taken for this study are the select Odia travel writers： GobindaDas’sDese Dese （In Countries）, GolakbihariDhal’sLondon Chithi （Letter From London）, and Pratibha Ray’s Swapnara Alaska （Dreamy Alaska） and Africa NayikaNilanadi （Africa’s Heroine the River Nile）.

Proposal and evaluation of a new norm index-based QSAR model to predict pEC50 and pCC50 activities of HEPT derivatives

The search and development of anti-HIV drugs is currently one of the most urgent tasks of pharmacological studies. In this work, a quantitative structure-activity relationship （QSAR） model based on some new norm indexes, was obtained to a series of more than 150 HEPT derivatives （1-[（2-hydroxyethoxy）methyl]-6-（phenylthio）thymine） to find their pEC50 （the required effective concentration to achieve 50% protection of MT-4 cells against the cytopathic effect of virus） and pCC50 （the required cytotoxic concentration to reduce visibility of 50% mock infected cell） activities. The model efficiencies were then validated using the leave-one-out cross validation （LOO-CV） and y- randomization test. Results indicated that this new model was efficient and could provide satisfactory results for prediction of pECso and pCC50 with the higher R2 train and the higher Rt2est. By using the leverage approach, the applicability domain of this model was further investigated and no response outlier was detected for HEFT derivatives involved in this work. Comparison results with reference methods demonstrated that this new method could result in significant improvements for predicting pEC50 and pCC50 of anti-HIV HEPT derivatives. Moreover, results shown in this present study suggested that these two absolutely different activities pECso and pCC50 of anti-HIV HEPT derivatives could be predicted well with a totally similar QSAR model, which indicated that this model mizht have the potential to be further utilized for other biological activities of HEFT derivatives.

Chinese and foreign film and TV drama translation from the perspective of cross cultural communication

. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci？ c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.

Discussion on the Expression of emotional appeal of consumer in Food Packaging Design

As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.

Secondary Text： Author＇s Conception and Translator＇s Individuality

Translation, or interpretive and language code conversion of the text, is considered as an independent complex type of speech activity which consists of such stages as perception, understanding and interpretation of the foreign-language text and actual translation, that is selection of language means for the expression of the interpretive version of the original. Considerable attention is paid nowadays to the translations of works of such literary genre as literary fairy tale. Fairy tale is a type of prosaic folklore, which is met in the folklore of various peoples. Not only have literary fairy tales grown on the basis of folklore, but they also inherited its genre characteristics, developing and transforming them. Translation as an interpretive conversion of the text is considered within the concept ＂secondary text＂. The conspicuous feature of secondary texts is the double reference of the word： to its own culture referent and to a foreign culture referent. The secondary text cannot be completely understood and appreciated without its reference to ＂the second plane＂. Subjected to analysis are the problems of preserving original pragrnatics in secondary texts. The challenge of national fairy tales translation lies in the discrepancy of cultural concepts of the two nations and in considerable distinctions between the characters of Russian and British national fairy tales. The traditions of Russian national culture and the consistency of grammatical gender expression in the Russian language lead to gender shifts in the translation of English literary fairy tales.

The Local Strategies of Global Brands in Turkey： Cultural Signs and Advertisement Messages

In advertisements directed at consumers within a society or others ocieties, brands employ cultural signs （values, beliefs, rituals, and heroes and symbols） and in accordance, it can be observed that they consciously make use of the terms ＂locality＂ and ＂globality＂. In this study, four global food brands＇ advertisements including cultural codes, locality, and globality have been randomly selected and analyzed. These advertising messages have been analyzed at an intercultural level from visual semiotics perspective. It has been tried to determine the ＂local＂ approaches of global brands by revealing the ＂intercultural＂ dimension transferred through visual and linguistic signs in the advertisements which we reselected with an eclectic method.

From Pygmalion to Confucius Saw Nancy

Translation is not just a tool in knowledge learning and cross-cultural commtmication but also an apprenticeship or respiration for writers. Writers use translation to prepare themselves for their own work, or to seek distraction or alternative voices in the works of the writers they admire. This paper attempts to nxake an interdisciplinary study of the relationship between translation and imitation by performing a case study of Bernard Shaw＇s Pygmalion and Lin Yu-tang＇s Confucius Saw Nancy, both translated by the writer Lin Yu-tang. The article argues that by reading and translating works in other languages, a writer can not only enrich his own writing but also use another language and literary system to examine his own work.