This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, indust...This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.展开更多
基金ACKNOWLEDGMENT This paper was sponsor by National Natural Science Foundation of China （Youth Project ）： ＂Chinese regional industry brand diffusion path and structural industry policy research＂, project number （71003029） and Guangdong Provincial Science and Technology Department of science and technology project （social development project ）：＂ Guangdong＂ double transfer＂ strategy under the optimization of industrial structure and regional financial support services＂, project number （2010B080701029）
文摘This paper is focus on the brand effect of industrial agglomeration, and undertakes the following conclusions： firstly, regional industrial brand and industry agglomeration will influence each other. Secondly, industrial agglomeration on regional industry brand has the strengthening mechanism. Thirdly, the more of enterprises in industrial cluster, the more ＂hitchhike＂ problems will occur. It shows that enterprises in promoting the regional industry brand will influence exacted input and reward asymmetry, causing the enterprise to promote the maintenance of regional industry brand intrinsic motivation deficiency. However, widespread presence ＂hitchhike＂ psychologicalexpectations. This led to the regional industrial brand are often not appropriate and reasonable maintenance and promotion.
