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中国的品牌企业为什么长不大? 被引量:1
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作者 石钟韶 《河北财会》 2002年第8期52-53,共2页
关键词 中国 企业 品牌成略 品牌优势 “经济资源联盟体”
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Study on Chinese enterprises’internationalization mode and strategy
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作者 Luo Dan Wu Chunmei 《Ecological Economy》 2006年第2期209-216,共8页
With the trend of world economic globalization, the enterprises must be influeced by the economic globalization. At the same time, Chinese economy has developed fast and entered WTO. There are opportunities as wetl as... With the trend of world economic globalization, the enterprises must be influeced by the economic globalization. At the same time, Chinese economy has developed fast and entered WTO. There are opportunities as wetl as challenges for Chine.re enterprises; internationalization is the trend for Chinese enterprises to get more chances to develop. How Chlne.re enterprises take the multinational operatian is a hot topic for both Chinese enterprise sector and academe sector, as well as far the government saul all the Chinese people. This paper firstly reviews the multinational operation theories and thoughts of scholars from home and abroad, and describes the necessity for Chinese enterprises to take internation-alization road. Combined with the status quo and characteristics of Chinese enterprises' internationalization, it concludes four mades available for Chinese enterprises: low-cost expansion, mergers and acquisitions, OBM and OEM. and analyzes faur modes. Finally, it proposes same suggestions and eountermeasures from the aspects of enterprises and government according to the problems in the process of Chinese enterprises' internationalization. 展开更多
关键词 Internationalization operation Chinese enterprises Core competence
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