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论品牌色、常用色和流行色的关系 被引量:1
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作者 王欢 《美术教育研究》 2012年第9期51-51,共1页
企业以色彩为卖点,销售的不仅仅是商品本身,同时也销售了品牌文化和服务。正确运用色彩因素进行营销,不仅能使企业顺利实现营销目的,还能帮助企业在市场中夺得竞争优势,现今许多企业已经注意到色彩营销战略的重要性。文章从色彩的角度... 企业以色彩为卖点,销售的不仅仅是商品本身,同时也销售了品牌文化和服务。正确运用色彩因素进行营销,不仅能使企业顺利实现营销目的,还能帮助企业在市场中夺得竞争优势,现今许多企业已经注意到色彩营销战略的重要性。文章从色彩的角度来探讨品牌形象,通过分析品牌色、常用色和流行色,挖掘品牌色彩形象的应用方法和措施,为今后的品牌形象设计提供一定的参考。 展开更多
关键词 品牌 品牌色 常用 流行
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品牌色的四色可复制性研究
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作者 刘艳 Robert Chung 《包装工程》 CAS 北大核心 2018年第17期223-227,共5页
目的研究使用CMYK四色复制品牌色时品牌色颜色宽容度的评判方法和可复制百分比。方法从ICC色彩管理流程着手,研究色彩转换过程、复制过程及测量仪器之间的色差,结合视觉理论给出评定品牌色复制性颜色宽容度的影响系数及数据。结果品牌... 目的研究使用CMYK四色复制品牌色时品牌色颜色宽容度的评判方法和可复制百分比。方法从ICC色彩管理流程着手,研究色彩转换过程、复制过程及测量仪器之间的色差,结合视觉理论给出评定品牌色复制性颜色宽容度的影响系数及数据。结果品牌色可复制性评判的颜色宽容度为3.5?E_(00),指定ICC Profile转换的品牌色可复制比例分别为65%(CGATS21-CRPC5),74%(CGATS21_CRPC6)和86%(CGATS21_CRPC7))。结论所提出的判定品牌色可复制颜色宽容度方法可以给印刷标准单位用来定量评价品牌色在不同四色印刷条件的可复制百分比。 展开更多
关键词 品牌色 E00 宽容度 可复制性
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五色党建引领“清水润民心”
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作者 张炜 钱晓明 +7 位作者 毛灏轶 胡侃 张瑜 吴若霁 张明 焦洁 胡淑圆 胡珺 《国企管理》 2024年第5期110-114,120,共6页
新形势下,党建品牌建设已成为国有企业改革发展的重要抓手和动力源泉,对增强企业凝聚力和员工文化认同感,具有鲜明的价值导向和重要的推动作用。无锡市水务集团有限公司党委坚持“围绕中心抓党建,党建引领促发展”,在培育具有水务特色... 新形势下,党建品牌建设已成为国有企业改革发展的重要抓手和动力源泉,对增强企业凝聚力和员工文化认同感,具有鲜明的价值导向和重要的推动作用。无锡市水务集团有限公司党委坚持“围绕中心抓党建,党建引领促发展”,在培育具有水务特色党建品牌的基础上,引领基层党支部拓展品牌内涵外延,打造以“红色把舵领航、蓝色智慧生产、绿色低碳节能、橙色人文服务、金色劳模先锋”为核心的“五色党建”子品牌,推动党建工作与生产经营齐头并进、深度融合,进一步激发了基层党组织的战斗力,提高了员工队伍的凝聚力,提升了水务服务水平,增强了企业核心竞争力。 展开更多
关键词 国企党建 “五党建”品牌 党建与业务融合
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现代服装橱窗展示设计中色彩的应用分析 被引量:5
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作者 金惠萍 何红艳 《合肥工业大学学报(社会科学版)》 2016年第5期108-112,共5页
不同的色彩能够给人带来不同的体验,同时也深深地影响着人们的审美趣味以及消费行为,所以现代橱窗展示设计中要充分考虑色彩与主题、品牌的搭配。文章通过对服装橱窗展示设计中色彩的规划以及主题色、品牌色的分析,展现橱窗设计中色彩... 不同的色彩能够给人带来不同的体验,同时也深深地影响着人们的审美趣味以及消费行为,所以现代橱窗展示设计中要充分考虑色彩与主题、品牌的搭配。文章通过对服装橱窗展示设计中色彩的规划以及主题色、品牌色的分析,展现橱窗设计中色彩运用的重要作用。 展开更多
关键词 服装橱窗展示 主题 品牌色
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品牌视觉识别要素的设计
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作者 胡税根 余丽 《浙江经济》 北大核心 2002年第23期60-61,共2页
品牌视觉识别要素通常由品牌名牌、标志、标准字和标准色等要素构成。品牌视觉识别要素的设计既要讲究艺术魅力,更要考虑营销效果。品牌设计要为创建名牌奠定良好的基础,首先必须确定设计思想,掌握设计原则。在进行品牌视觉识别要素的... 品牌视觉识别要素通常由品牌名牌、标志、标准字和标准色等要素构成。品牌视觉识别要素的设计既要讲究艺术魅力,更要考虑营销效果。品牌设计要为创建名牌奠定良好的基础,首先必须确定设计思想,掌握设计原则。在进行品牌视觉识别要素的设计时,要注意以下一些问题:一、品牌名称应易读易记品牌名称是借用文字来表现的识别要素,是一个品牌的第一人称。一个美好而独特的名称,可提升品牌和企业的形象。品牌取名一般要注意以下几个问题:一是要名符其实。 展开更多
关键词 品牌视觉识别要素 设计 品牌名称 品牌标志 品牌标准字 品牌标准
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七色麻 东情西韵的完美体
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作者 程亮 《北京服装纺织》 2007年第3期99-99,共1页
当人们还在为中式服装和中国民族服装的现状担忧.不停地探讨其出路的时候.来自深圳的“七色麻”品牌跃入了记者的视野。说她是中式服装或中国民族服装其实都不确切.在其店中.满眼看去都是中国民族的元素.却一件也找不出唐装的影子。
关键词 民族服装 中式服装 中国 唐装 “七麻”品牌
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Bioequivalence of Two Brands of Metformin 850 mg Coated Tablets in 12 Healthy Algerian Volunteers: A Pilot Study
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作者 Mansouri, K. Aissa, L. +7 位作者 Bounab, A. H., Hadjaz I. M. Nekhoul, K. Djellouli, S. Kheddouci, L. Cherait, I. Behloul, S. Mansouri, M. B. 《Journal of Pharmacy and Pharmacology》 2017年第10期736-741,共6页
A randomized, two-way, crossover study was conducted in 12 fasting, healthy, algerian volunteers to compare the bioavailability of two brands of metformin hydrochloride 850 mg coated tablets. The present study aimed t... A randomized, two-way, crossover study was conducted in 12 fasting, healthy, algerian volunteers to compare the bioavailability of two brands of metformin hydrochloride 850 mg coated tablets. The present study aimed to appreciate the bioequivalence of the generic product and to evaluate the intra-subject variability of this active substance in the Algerian population. The test brand was compared to Glucophage (Merck UK) as the reference product. The study was performed at the bioequivalence center of the national control laboratory for pharmaceuticals products from 03 to 04, 2011, in joint venture with specialized medical hospital center of E1 Hadi Flici, Algiers, Algeria. The drug was administered with 200 mL of water after a 10 h overnight fasting on two treatment days separated by one week washout period. After dosing, serial blood samples were collected for a period of 12 h. A reliable, simple, and robust liquid chromatography-tandem mass spectro-metric (LC-MS/MS) method has been developed and validated for estimation of metformin in human plasma using propranolol as internal standard. The analytes were extracted from plasma by using the protein precipitation extraction technique. The assay was found to be linear over the range of 50-3000 ng/mL with a lower limit of quantitation of 50 ng/mL. Various pharmacokinetic parameters including AUC0-t, AUC0-∞, Cmax, Tmax, and T1/2 were determined from plasma concentrations of both formulations and found to be in good agreement with reported values. The pharmacokinetical and statistical analysis was conducted with Kinetica 4.4.1. AUC0-t, AUC0-∞ and Cmax were tested for bioequivalence after log-transformation of data. No significant difference was found based on ANOVA; 90% confidence interval ([91.62 %, 115.66%] for AUC0-t, [92.07 %, 115.53 %] for AUC0-∞; [94.58%, 119.58 %] for Cmax) of test/reference ratio for these parameters were found within bioequivalence acceptance range of 80-125%. Based on these statistical inferences, it was concluded that Metformin hydrochloride test is bioequivalent to Glucophage. 展开更多
关键词 Metformin hydrochloride BIOEQUIVALENCE LC-MS/MS PHARMACOKINETICS
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Research on Urban Tourism Image Positioning:A Case Study of Dengfeng in Henan Province
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作者 Tian Dajiang Liu Jiaming +1 位作者 Li Shanshi Wang Run 《Chinese Journal of Population,Resources and Environment》 2012年第4期35-38,共4页
Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example... Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example,its goal is to boost development of Dengfeng tourism,which is an excellent tourism city in China.This paper presents its current urban tourism developing situation,positions its tourism image,concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features,its core elements and perceptions of visitors. 展开更多
关键词 urban tourism image positioning Dengfeng methods of image consultation
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Analysis on the Colour Scheme of Brand Ready-Made Clothes in China
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作者 侯凤仙 叶菀茵 《Journal of Donghua University(English Edition)》 EI CAS 2009年第6期679-682,共4页
The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing b... The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing brands was explored, the features of the interaction of colour, the design concept of colouring of the local Chinese brano clothes were discussed. International fashion trend was analysed, and both the psychological and social infuences on the colours of a certain season were discussed. In addition, we ought to investigate and study the late essential colours and the salable colours of our own brands, and summarize the clout systems that are practicable. 展开更多
关键词 brand ready-made clothes colour scheme design concept
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Bioequivalence of Two Brands of Valsartan 80 mg Coated Breakable Tablets in 15 Healthy Algerian Volunteers: A Pilot Study
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作者 Mansouri. K.,Behloul. S. Cherait. I., Nekhoul. K. +1 位作者 K., Hadjaz. I. M Mansouri. M. B. 《Journal of Pharmacy and Pharmacology》 2017年第9期661-667,共7页
A randomized, two-way, crossover study was conducted in 15 fasting, healthy, Algerian volunteers to compare the bioavailability of two brands of Valsartan 80 mg coated breakable tablets. The present study aimed to eva... A randomized, two-way, crossover study was conducted in 15 fasting, healthy, Algerian volunteers to compare the bioavailability of two brands of Valsartan 80 mg coated breakable tablets. The present study aimed to evaluate the intra-subject variability of this active substance in the Algerian population. The test brand was compared to TAREG (Novartis) as the reference product. The study was performed at the bioequivalence center of the national control laboratory for pharmaceuticals products, in joint venture with University Hospital Center Ibn Badis, Constantine, Algeria. The drug was administered with 200 mL of water after a 10 h overnight fasting on two treatment days separated by one week washout period. After dosing, serial blood samples were collected for a period of 24 h. A reliable, simple, and robust liquid chromatography-tandem mass spectro-metric (LC-MS/MS) method has been developed and validated that employs protein precipitation (or denaturation) for the estimation of valsartan in human plasma using losartan as internal standard. The assay was found to be linear over the range of 50-5,000 ng/mL, with a lower limit of quantitation of 50ng/mL. Various pharnaacokinetic parameters including AUC0-t, AUC∞, Cmax, Tmax, and TI/2 were determined from plasma concentrations of both formulations and found to be in good agreement with reported values. The pharmacokinetical and statistical analysis was conducted with Kinetica 4.4.1. AUC0.t, AUC0-∞ and Cmax were tested for bioequivalence after log-transformation of data. No significant difference was found based on ANOVA; 90% confidence interval ([85.82%, 118.76%] for AUC0.t [86.09%, 118.83%] for AUC0-∞) of test/reference ratio for these parameters were found within bioequivalence acceptance range of 80-125%. But for the Cmax, the 90% confidence interval of test/reference ratio wasn't in this acceptance range [90.18%, 131.07%] .The results of PK analysis suggested that the reference and test formulations ofvalsartan 80 mg coated breakable tablets weren't bioequivalent during fasting state in these healthy algerian volunteers. 展开更多
关键词 VALSARTAN BIOEQUIVALENCE LC-MS/MS pharmacokinetics.
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No Color System In The Application Of the Clothing Brand
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作者 JU Fengfan SUN Sun 《International English Education Research》 2016年第6期5-6,共2页
Clothing is the human culture and the historical development of the witness, also the combination of human science and new technology and the art of the perfect embodiment. In the modem fashion design, No color depart... Clothing is the human culture and the historical development of the witness, also the combination of human science and new technology and the art of the perfect embodiment. In the modem fashion design, No color department -- has been like a flag stand at the top of the fashion.. No color clothing brand has a good plasticity and explores the market potential. This is no color system as never eliminate color elements and design inspiration in widespread use in the clothing design by designers. 展开更多
关键词 No color system Clothing brand
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