How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior mo...How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this pa- per establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equa- tion model and their impacts on customers＇ de- mands are elaborated. Findings indicate that opera- tional convenience and business brand image have significant effects on sample users＇ demands. Fur- thermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are al- so important factors for high-value users. The re- suits may provide further insights into mobile service demand and the model can be popularized to other behavior researches.展开更多
Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. App...Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.展开更多
基金supported by the Hunan Province Soft SciencesPlan under Grant No. 2009ZK2001
文摘How to fmd main influence factors of individuals to mobile service demand is investiga- ted. The empirical research is conducted in the sample of high-value customers in China mobile market. Based on Lewin behavior model, this pa- per establishes factors-matrix from personal and environmental dimensions. Relationships among multiple factors are tested in the structural equa- tion model and their impacts on customers＇ de- mands are elaborated. Findings indicate that opera- tional convenience and business brand image have significant effects on sample users＇ demands. Fur- thermore, annual income, gender, occupation, the needs of access to information and the needs of enriching and improving social relationships are al- so important factors for high-value users. The re- suits may provide further insights into mobile service demand and the model can be popularized to other behavior researches.
文摘Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more ＂made in China＂ brands in their showrooms. The substantial increase in consumers＇ demand for imported goods with considerable attraction for ＂made in China＂ products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers＇ perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of＂made in China＂ products based on their popularity and consumption in Kerala markets.
