Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Ba...Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.展开更多
In order to solve the problem of modeling product configuration knowledge at the semantic level to successfully implement the mass customization strategy, an approach of ontology-based configuration knowledge modeling...In order to solve the problem of modeling product configuration knowledge at the semantic level to successfully implement the mass customization strategy, an approach of ontology-based configuration knowledge modeling, combining semantic web technologies, was proposed. A general configuration ontology was developed to provide a common concept structure for modeling configuration knowledge and rules of specific product domains. The OWL web ontology language and semantic web rule language （SWRL） were used to formally represent the configuration ontology, domain configuration knowledge and rules to enhance the consistency, maintainability and reusability of all the configuration knowledge. The configuration knowledge modeling of a customizable personal computer family shows that the approach can provide explicit, computerunderstandable knowledge semantics for specific product configuration domains and can efficiently support automatic configuration tasks of complex products.展开更多
J. D. Salinger is an alienated writer, who alienates himself from the dominant society. He is unsocial in character and unconventional in behavior. His reclusion can be regarded as the behavioral presentation of his a...J. D. Salinger is an alienated writer, who alienates himself from the dominant society. He is unsocial in character and unconventional in behavior. His reclusion can be regarded as the behavioral presentation of his alienation. Salinger also portrays many alienated characters in his The catcher in the rye and Nine stories. These alienated characters include children, adolescents and adults. They alienate themselves from dominant social culture, groups and even themselves. According to the analysis of these alienated protagonists from autobiographical and historical perspectives, the root of their alienation lies in the conflict between their searching for the ideal love and the absence of such love in the dominant society. So comparing with enjoying substantial life, Salinger＇s works can arouse people＇s interest and give more concern to their spiritual life.展开更多
The contemplation over existence has always been a major motif in Virginia Woolfs literary creation, in which she struggled with the need to find significance and beauty in the transient living experience. With an int...The contemplation over existence has always been a major motif in Virginia Woolfs literary creation, in which she struggled with the need to find significance and beauty in the transient living experience. With an inter-textual analysis of her renowned novel Mrs. Dalloway, this thesis makes a tentative exploration into the writer＇s consciousness of existence and its influence on the characters＇ personalities and their spirit of life and death, as well as the ultimate understanding of the transparency, fragility and ecstasy of human existence.展开更多
Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ ...Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ works in different contexts of classical inheritance, and philosophical thought. To break up the text of the solitary, put the text in the associative network of readers＇ experience, take the text as the link of the writer and the readers, and connect the inheritance, experience of the writer and the readers＇ reading. Use the method of intertextuality to interpret the non-meaning of the text, then to understand the significance of existence of Dickinson＇s works. This thesis mainly studies from the following aspects： It reveals the intertextuality of the works of Dickinson and Shakespeare, Isaac Watts and some Romantic poets from the point of classical context. By studying from the point of Transcendentalism and Existentialism, It explores the intertexutality relationship between Dickinson and Emerson, Thoreau as well as other writers. It also disserts the significance and influences of Dickinson＇s works through comparing and analyzing the intertextuality between Dickinson and Li Qingzhao, Xi Murong, as well as Annebaby.展开更多
A literature-based review concerning why and how to evaluate language-teaching materials is presented with the purpose to facilitate English Language Teachers＇ awareness of material evaluation and assist their conduc...A literature-based review concerning why and how to evaluate language-teaching materials is presented with the purpose to facilitate English Language Teachers＇ awareness of material evaluation and assist their conduction.展开更多
Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote...Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.展开更多
The article discusses the role of food as an instrument of identity and a channel of contact through cultures. This is discussed drawing from three cases of Italian food culture hybridization spanning from the early 2...The article discusses the role of food as an instrument of identity and a channel of contact through cultures. This is discussed drawing from three cases of Italian food culture hybridization spanning from the early 20th century to the first decade of the 2000s： the role of Italian food in Italian-American identity as depicted in Leonardo Coviello＇s work, the meeting of Southern and Northern food cultures following the Italian internal migrations in the 50s and 60s, the food practices of international migrants in the context of the global flows of people and commodities in present day Italy. In this regard, food plays an essential role in the rebuilding of a familiar context in which migrants can feel temporarily ＂at home＂. At the same time, food is an important form of communication and contact between different cultures and social contexts. In this process of exchange both migrants＇ and hosts＇ food habits and diets are modified as they incorporate elements and ingredients from each other, making boundaries more porous.展开更多
This paper discusses the semantic coherence in discourse translation from the perspective of thematic progression, and holds that in translating a discourse the translator should spare no effort to retain the origina...This paper discusses the semantic coherence in discourse translation from the perspective of thematic progression, and holds that in translating a discourse the translator should spare no effort to retain the original thematic progression pattern in the target text, but when the original thematic progression pattern cannot be directly retained, the translator should construct his own thematic structure and substitute progression pattern in the target text, thus to make it as readable as the original text without distorting the original information structure. This paper also attempts to explore the circumstances under which the original thematic progression pattern can be retained and the substitute should be reconstructed.展开更多
Knights appeared and flourished in the Middle Ages. Some scholars call the Middle Ages the ages of knights. Knights were cavalrymen in heavy armors and played a decisive role in the battlefield in the Middle Ages. The...Knights appeared and flourished in the Middle Ages. Some scholars call the Middle Ages the ages of knights. Knights were cavalrymen in heavy armors and played a decisive role in the battlefield in the Middle Ages. They were also an important social class and strictly abided by the code of chivalry, which had a far reaching impact on the social culture and attitudes towards women of the Western Europe even after the decline of the knighthood.展开更多
＂More than a book, it＇s an experience--startling, viscerally satisfying, and as joyous as a happy love affair--Cosmopolitan＂ （Doctorow, 19751）. E.L. Doctorow＇s masterpiece Ragtime has intrigued quite a great dea...＂More than a book, it＇s an experience--startling, viscerally satisfying, and as joyous as a happy love affair--Cosmopolitan＂ （Doctorow, 19751）. E.L. Doctorow＇s masterpiece Ragtime has intrigued quite a great deal of critics＇ attention worldwide. However, ironically, hardly any attention was paid to the sex and lovemaking scenes in Ragtime which have been overshadowed by Doctorow＇s splendid and original post-modernist approaches. The author wants to take up this challenge and commit herself to the appearance and role of sex and lovemaking scenes in Ragtime and more importantly, the deeper meanings behind them. Hopefully, this paper will give new perspectives to the understanding of this novel.展开更多
Eveline is one of the stories in Dubliners by James Joyce, a story about moral paralysis and a quest for vitality in vain. This paper attempts to analyze the protagonist of the story, Eveline＇s awakening of woman con...Eveline is one of the stories in Dubliners by James Joyce, a story about moral paralysis and a quest for vitality in vain. This paper attempts to analyze the protagonist of the story, Eveline＇s awakening of woman consciousness and make a tentative probe into the factors that lead to her final subservience to the patriarchal society.展开更多
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely div...In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.展开更多
文摘Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.
基金The National Natural Science Foundation of China(No.70471023).
文摘In order to solve the problem of modeling product configuration knowledge at the semantic level to successfully implement the mass customization strategy, an approach of ontology-based configuration knowledge modeling, combining semantic web technologies, was proposed. A general configuration ontology was developed to provide a common concept structure for modeling configuration knowledge and rules of specific product domains. The OWL web ontology language and semantic web rule language （SWRL） were used to formally represent the configuration ontology, domain configuration knowledge and rules to enhance the consistency, maintainability and reusability of all the configuration knowledge. The configuration knowledge modeling of a customizable personal computer family shows that the approach can provide explicit, computerunderstandable knowledge semantics for specific product configuration domains and can efficiently support automatic configuration tasks of complex products.
文摘J. D. Salinger is an alienated writer, who alienates himself from the dominant society. He is unsocial in character and unconventional in behavior. His reclusion can be regarded as the behavioral presentation of his alienation. Salinger also portrays many alienated characters in his The catcher in the rye and Nine stories. These alienated characters include children, adolescents and adults. They alienate themselves from dominant social culture, groups and even themselves. According to the analysis of these alienated protagonists from autobiographical and historical perspectives, the root of their alienation lies in the conflict between their searching for the ideal love and the absence of such love in the dominant society. So comparing with enjoying substantial life, Salinger＇s works can arouse people＇s interest and give more concern to their spiritual life.
文摘The contemplation over existence has always been a major motif in Virginia Woolfs literary creation, in which she struggled with the need to find significance and beauty in the transient living experience. With an inter-textual analysis of her renowned novel Mrs. Dalloway, this thesis makes a tentative exploration into the writer＇s consciousness of existence and its influence on the characters＇ personalities and their spirit of life and death, as well as the ultimate understanding of the transparency, fragility and ecstasy of human existence.
文摘Based on intertextuality point of view, researching and studying Dickinson＇s background, education, her family, as well as the society where she lived. Analyzing the Dickinson＇s poets and other writers＇ or poets＇ works in different contexts of classical inheritance, and philosophical thought. To break up the text of the solitary, put the text in the associative network of readers＇ experience, take the text as the link of the writer and the readers, and connect the inheritance, experience of the writer and the readers＇ reading. Use the method of intertextuality to interpret the non-meaning of the text, then to understand the significance of existence of Dickinson＇s works. This thesis mainly studies from the following aspects： It reveals the intertextuality of the works of Dickinson and Shakespeare, Isaac Watts and some Romantic poets from the point of classical context. By studying from the point of Transcendentalism and Existentialism, It explores the intertexutality relationship between Dickinson and Emerson, Thoreau as well as other writers. It also disserts the significance and influences of Dickinson＇s works through comparing and analyzing the intertextuality between Dickinson and Li Qingzhao, Xi Murong, as well as Annebaby.
文摘A literature-based review concerning why and how to evaluate language-teaching materials is presented with the purpose to facilitate English Language Teachers＇ awareness of material evaluation and assist their conduction.
文摘Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.
文摘The article discusses the role of food as an instrument of identity and a channel of contact through cultures. This is discussed drawing from three cases of Italian food culture hybridization spanning from the early 20th century to the first decade of the 2000s： the role of Italian food in Italian-American identity as depicted in Leonardo Coviello＇s work, the meeting of Southern and Northern food cultures following the Italian internal migrations in the 50s and 60s, the food practices of international migrants in the context of the global flows of people and commodities in present day Italy. In this regard, food plays an essential role in the rebuilding of a familiar context in which migrants can feel temporarily ＂at home＂. At the same time, food is an important form of communication and contact between different cultures and social contexts. In this process of exchange both migrants＇ and hosts＇ food habits and diets are modified as they incorporate elements and ingredients from each other, making boundaries more porous.
文摘This paper discusses the semantic coherence in discourse translation from the perspective of thematic progression, and holds that in translating a discourse the translator should spare no effort to retain the original thematic progression pattern in the target text, but when the original thematic progression pattern cannot be directly retained, the translator should construct his own thematic structure and substitute progression pattern in the target text, thus to make it as readable as the original text without distorting the original information structure. This paper also attempts to explore the circumstances under which the original thematic progression pattern can be retained and the substitute should be reconstructed.
文摘Knights appeared and flourished in the Middle Ages. Some scholars call the Middle Ages the ages of knights. Knights were cavalrymen in heavy armors and played a decisive role in the battlefield in the Middle Ages. They were also an important social class and strictly abided by the code of chivalry, which had a far reaching impact on the social culture and attitudes towards women of the Western Europe even after the decline of the knighthood.
文摘＂More than a book, it＇s an experience--startling, viscerally satisfying, and as joyous as a happy love affair--Cosmopolitan＂ （Doctorow, 19751）. E.L. Doctorow＇s masterpiece Ragtime has intrigued quite a great deal of critics＇ attention worldwide. However, ironically, hardly any attention was paid to the sex and lovemaking scenes in Ragtime which have been overshadowed by Doctorow＇s splendid and original post-modernist approaches. The author wants to take up this challenge and commit herself to the appearance and role of sex and lovemaking scenes in Ragtime and more importantly, the deeper meanings behind them. Hopefully, this paper will give new perspectives to the understanding of this novel.
文摘Eveline is one of the stories in Dubliners by James Joyce, a story about moral paralysis and a quest for vitality in vain. This paper attempts to analyze the protagonist of the story, Eveline＇s awakening of woman consciousness and make a tentative probe into the factors that lead to her final subservience to the patriarchal society.
文摘In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.
