基于国企营销品质的提升策略对旅客价值的影响探讨

本文基于企业价值创造“三角理论”探讨国企营销品质的提升策略对旅客价值的影响。对国企营销品质进行了定义和特征的分析,并通过调研揭示了国企营销品质存在的问题。接着,研究了国企营销品质提升策略,包括服务质量提升、增强价值感知、创新营销策略。然后,对旅客价值理论进行了分析,包括概念与理论框架、评价指标构建以及形成机制研究。在此基础上,进行了国企营销品质提升策略对旅客价值的影响实证研究,并解读了实证结果的意义。以旅客价值视角提出了国企营销品质提升策略的优化方法,并介绍了策略的实施和评估方法。本研究为国企营销品质提升提供了理论与实践的指导,并对旅客价值最大化的营销策略构建提出了建议。

关于提升商业银行市场营销品质的思考

品质是商业银行市场营销之本。提升商业银行市场营销品质,既是扩大市场营销成果的治本之策,又是实现市场营销可持续领先发展的关键之举。本文从营销理念、营销能力与营销管理等入手,对营销品质的提升路径进行了初步探讨。

提高营销品质 增强发展可持续性

在经济形势和宏观政策复杂多变时期,如何开展城市对公业务的营销才能实现和增强农行发展的可持续性。本文通过分析城市对公业务发展面临的挑战和困难,就调整营销策略、提高营销品质、提高队伍素质三个方面提出了若干理念、策略、建议和措施。

The effects of attributes and buyer regret on overall satisfaction

The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were collected as part of a large study of buyer regret. The sampling frame consisted of automobile purchases in Taiwan We have collected yield 600 questionnaires, by screening out 44 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 556 questionnaires were utilized in this study. The results reinforce the finding form early research that the concept of buyer regret plays an important role for automobile purchases in the buyer decision. Results show that higher evaluations of service and product attributes lead to less buyer regret, and lower buyer regret will likely to increase overall satisfaction. Specifically, the finding indicates that buyer regret mediates the effects of the attributes on overall satisfactions. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.

Overview of the Black Garlic Movement in the Fields of Research and Marketing

Newly developed black garlic had made a sensational debut with a strong anti-tumor potency proved by the mouse tumor model in 2006 from our laboratory. At that time few researches on it have been conducted due to less popularity of the products even among the researching field. Since then some of the bio-functional works of the black garlic gradually appeared along with gaining of its popularity. Representative bio-activities reported up to now are： （1） enhancement of anti-tumor potency in the mouse tumor model; （2） immune system enforcement, and suppressive act against allergic symptoms caused by decreasing IL-4 cytokine production; （3） bacteria killing potency; （4） anti-oxidant activity; （5） reduction of carcinogenic potency; （6） lowering cholesterol level and preventive work against obesity; （7） controlling high blood pressure; （8） beneficial effect against diabetics; （9） regenerative effect to the burned skin （Clinical study case） et al. On the black garlic business （marketing）, the Aomori Black Garlic Union （Association） had been established in Aomori Prefecture to offer the citizen high quality, high safety and high security black garlic （products） aiming at contribution for health improvement. All union members are now exerting themselves to the most to attain the high quality production of the black garlic. The quality proving certification seal will be issued to the products that passed the quality approval test by the third party inspections to place it on the their products. This system is now effectively working to guarantee the garlic quality and differentiate the Union member＇s products from others at the markets.

合肥链家营销策略分析

执行和确定一个正确的营销策略是一个企业成功的关键因素,营销策略的好与坏对公司的影响巨大,他伴随着企业的发展历程,也影响着企业的方方面面。链家作为一个年轻的房地产经纪公司,其在房地产市场上占据主力位置离不开他的营销策略,链家的营销策略有很多地方值得去学习借鉴,因此对合肥链家营销策略分析是具有一定的现实意义的,本文主要采取SWOT分析法对合肥链家的品质服务营销策略优劣势进行分析,并对合肥链家更好更快的发展壮大提出建议。

浅析2020年汶川甜樱桃产业发展情况

根据县委、县政府的统一安排部署,认真贯彻执行《应对新冠肺炎疫情汶川甜樱桃2020年营销工作方案》要求,按照“统一品牌、整合渠道、拓宽通路、创新营销、力出一孔”的思路,通过标准生产、平台运作、品质营销的有机结合,积极探索汶川甜樱桃产品质量可控、市场可控、渠道可控、供应链可控的发展机制,2020年全县甜樱桃总产量达918万公斤,增长2.3%;销售收入4.8654亿元,增长8.5%。全力解决了甜樱桃“卖难”问题,确保了农民增收、农业增效和农村稳定。