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价值偏离和文化回归——从《幸运52》广告模式看益智类娱乐节目的二元性
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作者 王慧 《淮北煤炭师范学院学报(社会科学版)》 2003年第2期22-24,共3页
本文以《幸运52》为个案,分析了融入商业广告的中国电视益智娱乐节目的文化价值观的冲突与消解方式。商标广告进入节目本体,使《幸运52》成为传统家庭观念与商业主义文化的并立交织、符码与意指层层叠加的多元意义领域。娱乐节目试图在... 本文以《幸运52》为个案,分析了融入商业广告的中国电视益智娱乐节目的文化价值观的冲突与消解方式。商标广告进入节目本体,使《幸运52》成为传统家庭观念与商业主义文化的并立交织、符码与意指层层叠加的多元意义领域。娱乐节目试图在两种价值观念中寻找平衡,而向传统文化价值观所指的适度偏离,是调控节目整体价值观不致过分倾向商业主义的有效手段。 展开更多
关键词 文化价值观 《幸运52》 个案研究 广告模式 商业广告 电视节目 益智娱乐节目 商业主义文化 符码 意指
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Subversive Abjection and Sublimity in Jeanette Winterson's Representation of the Fantastic A Study of The Passion and Sexing the Cherry
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作者 Maria Antonietta Struzziero 《Journalism and Mass Communication》 2013年第10期648-658,共11页
Looking at the last decades of the 19th and 20th century from our vantage point encourages parallels to be drawn between the two periods: in fact, both are affected by a process of cultural fragmentation, social, and... Looking at the last decades of the 19th and 20th century from our vantage point encourages parallels to be drawn between the two periods: in fact, both are affected by a process of cultural fragmentation, social, and epistemological transformations and crises that permeate the whole civil society. In the specific field of English literature, the genre of the fantastic is undoubtedly a common presence. In Fantasy: The Literature of Subversion, Jackson (1981) noted the re-emergence of the fantastic as a transgressive force at moments of cultural stress and repression. Waugh (1995) held a similar view in The Harvest of the Sixties. At the end of the 20th century, in its postmodernist shape, fantastic literature becomes one of the favourite genres of a number of feminist writers, and among them, Jeanette Winterson transforms it into a truly transgressive genre. This paper examines Winterson's The Passion (1996) and Sexing the Cherry (1990) in the light of Jackson's theory of the fantastic, as a narrative that establishes an oppositional dialogic relationship with the "real", to interrogate it and collapse the traditional distinction between the normative and the "other". In The Passion, the real is signified by the dominant ideological discourse, exemplified by Napoleon; the fantastic by Villanelle's webbed feet and her ability to walk on water. In Sexing the Cherry, the real is represented by the Puritans with their bigoted and hypocritical morality; the fantastic by the huge Dog-Woman and her foundling son, Jordan. Besides, in both novels, the female body is metamorphosed to challenge the view of a "normal", acceptable femininity; what emerges is a monstrous and sublime body that collapses distinctions between gender boundaries. In Sexing the Cherry (1990), Winterson created the grotesque, gigantic body of the Dog-Woman, a figure of Kristevan "abjection". In The Passion (1996), she gave life to the hybrid body of Villanelle, an oxymoronic combination of the terrible beautiful. The conclusion of the paper argues that Winterson deploys the fantastic to deconstruct the gendered subject of the dominant signifying order and create a dislocated world outside commercial culture, where new voices can be heard, speaking for unheard, neglected groups, particularly women. 展开更多
关键词 Jeanette Winterson FANTASTIC SUBLIME historiographic metafiction POSTMODERNISM gender
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Toyota Motor Corporation: Organizational Culture
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作者 Sergey Sosnovskikh 《Journal of Philosophy Study》 2016年第7期442-454,共13页
This paper investigates the organizational culture of one of the largest auto manufacturers in the world Toyota Motor Corporation using various corporate culture and management models. The investigation was conducted ... This paper investigates the organizational culture of one of the largest auto manufacturers in the world Toyota Motor Corporation using various corporate culture and management models. The investigation was conducted in 2009 using qualitative analysis with the help of various secondary sources. The study reveals that the company's management style can be characterized as the Family type that implies collectivistic society with male domination, strict rules and laws at work, and long-term orientation. It is also based on several essential principles, such as continuous improvement and learning, respect for people, mutual trust, and teamwork. Two core elements of the Toyota's success are technological innovations and qualified human resources. 展开更多
关键词 Toyota Motor Corporation organizational culture management model Japanese culture HOFSTEDE KAIZEN
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