The advent of the Intemet has witnessed a revolution in the business world. One typical example is the emergence of the B2B website. The present paper looks at the B2B website, a conventionalized digital text, in term...The advent of the Intemet has witnessed a revolution in the business world. One typical example is the emergence of the B2B website. The present paper looks at the B2B website, a conventionalized digital text, in terms of its communicative purposes, move features as well as linguistic specialties, with the aim of presenting the generic structure of the B2B website and its principal linguistic features contributing to the realization of its communicative purposes. It is demonstrated that the B2B website is one instance of the promotional genres and it has a lot in common with advertisement English and ＂netsneak＂ in the aspect of lexico-grammatical features.展开更多
Commercial Service is vital to social life and sub-councils of CCPIT provide that to business- men both at home and abroad. The China Council for the Promotion of International Trade Commercial Sub- Council is a non-g...Commercial Service is vital to social life and sub-councils of CCPIT provide that to business- men both at home and abroad. The China Council for the Promotion of International Trade Commercial Sub- Council is a non-governmental foreign economic and trade organization com- posed of social celebrities and representa- tives of enterprises in China's commercial circle.展开更多
International business is a kind of cross-national boundaries activities. It can also be defined as a series of related economic measures that individuals, factories, or enterprises take so as to fixed profits, includ...International business is a kind of cross-national boundaries activities. It can also be defined as a series of related economic measures that individuals, factories, or enterprises take so as to fixed profits, including business management, finance, trade, etc.. Culture and intercultural communication lie in various social activities Therefore, international business is a kind of cultural activities and of intercultural communication as well. With the frequent exchange, cultural clashes have been paid more and more attention. In the presence of different views of space, time, value, and of thinking, people who are devoted to do business should acknowledge and understand cultural differences展开更多
文摘The advent of the Intemet has witnessed a revolution in the business world. One typical example is the emergence of the B2B website. The present paper looks at the B2B website, a conventionalized digital text, in terms of its communicative purposes, move features as well as linguistic specialties, with the aim of presenting the generic structure of the B2B website and its principal linguistic features contributing to the realization of its communicative purposes. It is demonstrated that the B2B website is one instance of the promotional genres and it has a lot in common with advertisement English and ＂netsneak＂ in the aspect of lexico-grammatical features.
文摘Commercial Service is vital to social life and sub-councils of CCPIT provide that to business- men both at home and abroad. The China Council for the Promotion of International Trade Commercial Sub- Council is a non-governmental foreign economic and trade organization com- posed of social celebrities and representa- tives of enterprises in China's commercial circle.
文摘International business is a kind of cross-national boundaries activities. It can also be defined as a series of related economic measures that individuals, factories, or enterprises take so as to fixed profits, including business management, finance, trade, etc.. Culture and intercultural communication lie in various social activities Therefore, international business is a kind of cultural activities and of intercultural communication as well. With the frequent exchange, cultural clashes have been paid more and more attention. In the presence of different views of space, time, value, and of thinking, people who are devoted to do business should acknowledge and understand cultural differences
