In How to Read Lacan, noted cultural theorist, Slavoj Zizek, addresses a ＂comedic,＂ British, beer commercial to highlight an element of Lacanian psychoanalysis （i.e., obj et petit a）. Although his use of the comm...In How to Read Lacan, noted cultural theorist, Slavoj Zizek, addresses a ＂comedic,＂ British, beer commercial to highlight an element of Lacanian psychoanalysis （i.e., obj et petit a）. Although his use of the commercial serves his purpose, Zizek only dedicates one paragraph to it. This work significantly expands Zizek＇s initial interpretation by （1） contextualizing the commercial＇s plotline via comparison to other, similar mythological plots; （2） examining how the visual arrangement and narrative structure work to construct gender; and （3） addressing beauty via the Lacanian ＂demand＂ and ＂desires＂ made manifest within the text.展开更多
文摘In How to Read Lacan, noted cultural theorist, Slavoj Zizek, addresses a ＂comedic,＂ British, beer commercial to highlight an element of Lacanian psychoanalysis （i.e., obj et petit a）. Although his use of the commercial serves his purpose, Zizek only dedicates one paragraph to it. This work significantly expands Zizek＇s initial interpretation by （1） contextualizing the commercial＇s plotline via comparison to other, similar mythological plots; （2） examining how the visual arrangement and narrative structure work to construct gender; and （3） addressing beauty via the Lacanian ＂demand＂ and ＂desires＂ made manifest within the text.
