With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-busin...With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students.展开更多
BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural ...BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.展开更多
文摘With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students.
文摘BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.
