Schema Theory, which emphasizes on the effects of existing knowledge on language learning, has been applied into varied areas of language teaching. And BE （business English）, on the other hand, is drawn more and mor...Schema Theory, which emphasizes on the effects of existing knowledge on language learning, has been applied into varied areas of language teaching. And BE （business English）, on the other hand, is drawn more and more attentions as a specialized usage of language. This paper will probe into the application of Schema Theory into BE teaching through discussing three types of schemata. In order to facilitate learning, BE teachers should help students modify their exiting schemata, such as teaching them the terminology used in BE, and the factual and socio-cultural knowledge of the business, and improve their ability to speak and listen English in business展开更多
In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcas...In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcast, interview, trial, commercial negotiation, language teaching, entertainment, etc. However, there is still no research on its application in Public Speaking Contest （hereinafter referred to as PSC ）. PSC is usually regarded as a great annual event for students. In order to analyze the efficiency of hedges in PSC to help students to he skirted in the application of different hedges, this article wiU analyze characteristics of hedges by the comparison with the relevant concept like probability and vagueness; then some scholars＇ approach of classifieation will be introduced; lastly, it will analyze different function of hedges under the context of some articles in＂Filter Cup＂English Public Speaking Contest. Adaptors can make the expression more polite and tact; rounders can make speaker＇ s information more believable and show his sincere attitude for judges; plausibility shields can show thoughtful and clear-headed property; attribution shields can help to avoid the responsibility for a fault.展开更多
Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example （with ＂CIF＂ as the case for analysis）, intro...Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example （with ＂CIF＂ as the case for analysis）, introduces 7 types of dictionary structures （overall structure, frame stzucture/megastrncture, macrostructure, microstzucture, distribution structure, cross-reference stzucture/mediostrncture and access structure）, summarizes the knowledge system of international trade terms （consisting of ＂international trade＂, ＂sets of rules of international trade terms＂, ＂Incoterms 2010＂, and ＂CIF＂）, and illustrates the methods of systematically presenting the knowledge system of international trade terms through dictionary structures in an English-English-Chinese bilingualized business English learners＇ dictionary with Oxford Business English Dictionary for Learners of English （New Edition） as a reference. Such presentation is intended for enhancing business English learners as dictionary users to grasp the knowledge of international trade terms as a whole.展开更多
BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural ...BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.展开更多
文摘Schema Theory, which emphasizes on the effects of existing knowledge on language learning, has been applied into varied areas of language teaching. And BE （business English）, on the other hand, is drawn more and more attentions as a specialized usage of language. This paper will probe into the application of Schema Theory into BE teaching through discussing three types of schemata. In order to facilitate learning, BE teachers should help students modify their exiting schemata, such as teaching them the terminology used in BE, and the factual and socio-cultural knowledge of the business, and improve their ability to speak and listen English in business
文摘In recent years, numerous scholars have attached much importance to the pragmatic function of hedges and associated it with daily life. Scholars have conducted a lot of research on how hedges function in news broadcast, interview, trial, commercial negotiation, language teaching, entertainment, etc. However, there is still no research on its application in Public Speaking Contest （hereinafter referred to as PSC ）. PSC is usually regarded as a great annual event for students. In order to analyze the efficiency of hedges in PSC to help students to he skirted in the application of different hedges, this article wiU analyze characteristics of hedges by the comparison with the relevant concept like probability and vagueness; then some scholars＇ approach of classifieation will be introduced; lastly, it will analyze different function of hedges under the context of some articles in＂Filter Cup＂English Public Speaking Contest. Adaptors can make the expression more polite and tact; rounders can make speaker＇ s information more believable and show his sincere attitude for judges; plausibility shields can show thoughtful and clear-headed property; attribution shields can help to avoid the responsibility for a fault.
文摘Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example （with ＂CIF＂ as the case for analysis）, introduces 7 types of dictionary structures （overall structure, frame stzucture/megastrncture, macrostructure, microstzucture, distribution structure, cross-reference stzucture/mediostrncture and access structure）, summarizes the knowledge system of international trade terms （consisting of ＂international trade＂, ＂sets of rules of international trade terms＂, ＂Incoterms 2010＂, and ＂CIF＂）, and illustrates the methods of systematically presenting the knowledge system of international trade terms through dictionary structures in an English-English-Chinese bilingualized business English learners＇ dictionary with Oxford Business English Dictionary for Learners of English （New Edition） as a reference. Such presentation is intended for enhancing business English learners as dictionary users to grasp the knowledge of international trade terms as a whole.
文摘BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.
