植入式广告的法律规制——欧盟、美国的经验与启示

广告营销界的新宠——"植入式广告"近年来引发了社会大众对其伦理性的广泛质疑。对此,我国广告法目前仅有可识别性的一条规定,显然有些苍白无力。如何平衡广电产业和消费者双方的利益?借鉴欧盟和美国的最新立法经验,在当今经济全球化的时代背景下,我国目前不宜简单地全面禁止植入式广告,而应有条件地允许植入式广告的存在,这既能保护消费者的合法权益,又可以通过促进市场竞争提高我国文化产业的竞争力。

中国木材电子交易市场货物交收规则

第一章总则第一条为确保中国木材电子交易市场(以下简称本市场)货物交收工作的顺利进行,根据《中国木材电子交易市场交易管理办法》及相关规定,制定本规则。第二条本细则适用于本市场、交收仓库、指定检验机构、监管银行、交易商及其相关人员。第三条交收过程中交易商、交收仓库及指定检验机构应对各自提供的所有文件资料的合法性承担法律责任。

Analysis of the Energy Embodied in Foreign Goods Trade of China

In recent years,scientists have been increasingly interested in the energy embodied in traded goods among countries.In this article,the direct energy intensities in various economic sectors of China were calculated with the data of energy consumption and output value of each sector,and the input-output table was used to estimate the external energy consumption.The total energy intensity of all sectors was then obtained.From the data of international trade,the energy embodied in goods trade of China was estimated for the period of 1994-2001.During this period,the average energy intensity of imported goods was always higher than that of exported ones.As a country with a surplus in international goods trade,China actually imported net embodied energy in the past few years.The net embodied energy imported was at the same magnitude of the imported energy in the form of fossil fuels.

Economic Impact of the Horse Industry： A Special Reference to Spain

The economy of the equestrian sector encompasses all the activities related to the equine world. All activities revolving around the use of a horse as entertainment, sport or business play a role in the ＂horse industry＂. These activities take place due to the existence of people demanding horses and a variety of goods and services associated with them Previous studies reveal that as income per capita becomes larger, the equestrian demand increases and, consequently, the global expenditure incurred by those individuals interested in horses. More than 500,000 horse, 9,000 breeders and 50,000 equestrian businesses, show the economic importance of the equestrian sector in Spain. That part of global expenditure that adds to the GDP of a country is what is generally defined as economic impact of the sector. Its relation will depend mostly on： the percentage of the expenditure that adds to national production and the participation in the country＇s global expenditure of those domestic goods and services associated with the equestrian demand. The activities related to sports are those with most economic impact, about 8,000 ∈ per horse, measured as total expenditure or with respect to the employment that they generate in the economy.

Leveraging Digital Entrepreneurship Through Collaboration Between Incumbent Firms and Entrepreneurial Ventures： An Inbound Open Innovation Perspective

Considering that traditional research and development （R＆D） models cannot keep up with the disruptive advances, the incumbent firms should consider external sources for obtaining and commercializing digital innovations. By contrast, entrepreneurial ventures have the necessary tech development skills and agility to create digital innovations. There has never been a better time for incumbent firms and entrepreneurial ventures to collaborate One paradigm that establishes such mutual beneficial partnership is called ＂inbound open innovation＂. Based on a multiple-cases design, this research provides evidence of the benefits, the degree of co-creation required, and the various collaboration schemes that emerge through an open innovation initiative

Impact of Mobile Access to the Internet on Sales Completion Time in E-Commerce

Supported by a new generation of mobile devices, e-commerce is now in the process of being converted into m-commerce. While the traditional fixed PC access to the Internet continues to be important, the mobile access appears to attract more people because of its flexibility. The purpose of this paper is to develop and analyze a mathematical model for capturing how e-commerce performance would be affected by the mobile access to the Internet, where the original paper by Sumita and Yoshii （2010） is extended for better reality. The traditional e-commerce via the fixed PC access is compared with m-commerce which accommodates both the fixed PC access and the mobile access. The distribution of the number of products purchased by time t and the distribution of the time required for selling K products are derived explicitly. Numerical examples are given for illustrating behavioral differences between m-commerce consumers and traditional e-commerce consumers.

Debates on the Tiered Electricity Pricing Mechanism in China

Based on the Ramsey theory-the foundation for the tiered electricity pricing mechanism, this article analyzes the effects of the tiered electricity pricing system on social justice, eff iciency and commodity prices, and concludes that the system would direct subsidies to flow into low income groups, and promote energy conservation and emissions reduction by restricting over-consumption of high income groups, without enormous effect on commodity prices. The key to designing the tiered system is how to estimate the amount of electricity use for each tier, so as to avoid excluding low income groups from the subsidy or including high income groups in the subsidy.

Carbon Emission Transfer by International Trade:Taking the Case of Sino-U.S.Merchandise Trade as an Example

中美两国均为温室气体排放大国,且双边贸易额巨大。由于两国在基础设施、技术、装备水平、能源综合效率和资源禀赋上存在差异,使得通过中美商品贸易,美国将大量的碳排放转移到了中国。本文采用投入产出分析方法,结合经济、能源与贸易3个系统,建立了基于国际商品贸易的碳排放转移模型,并分别测算了1997与2002年中美商品贸易中各相应部门的碳排放转移量。研究表明:(1)1997与2002年,基于中美商品贸易的中国产业部门通过出口转移到美国的载碳量分别达到4010.13×104 与5056.21×104 t C,分别占中国相应产业部门载碳总量的6.61%与8.33%;而美国产业部门出口到中国商品的载碳量仅为290.65×104与335.61×104 t C,相应的仅占美国产业部门载碳总量的 0.53%与 0.66%;(2)1997 与 2002 年,中美商品贸易的碳转移总量分别达 3719.75×104与4719.60×104 t C,其中化学工业、金属冶炼及其压延加工业是主要的碳转移部门。(3)1997与2002年,通过国际商品贸易,美国分别有相当于其相应部门碳排放总量的6.77%与9.32%的碳被泄露到了中国,中国为美国的碳减排做出了很大的潜在贡献,因此,美国等发达国家应该为中国等发展中国家提供切实有效的气候与环境友好型技术援助。