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包装:沉默的推销员
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作者 孙丽辉 《企业研究》 1996年第10期20-21,共2页
在超级市场的货架上,各种商品林林总总,争奇斗艳,无不以商品的包装来显示自己的优势。在这里,没有巧舌如簧的推销员,商品能否畅销,很大程度上就取决于商品的销售包装给人们留下的印象了。 随着超级市场等自助式销售方式在我国的兴起,... 在超级市场的货架上,各种商品林林总总,争奇斗艳,无不以商品的包装来显示自己的优势。在这里,没有巧舌如簧的推销员,商品能否畅销,很大程度上就取决于商品的销售包装给人们留下的印象了。 随着超级市场等自助式销售方式在我国的兴起,销售包装便成为各种商品进行竞争的最前沿。包装是商品的质量与特色的放大镜,是企业家智慧与谋略的缩影。如何通过设计有竞销力的销售包装,来塑造一流的商品形象,从而赢得顾客的青睐,使你的产品能够优先地卖出去,可运用如下几种包装设计技巧: 展开更多
关键词 商品包装 包装技巧 商品质量 商标印象 识别标记 商品差距
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The Impact of the GST on Mortgage Yield Spreads of Australian Building Societies
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作者 Liu Benjamin Huang Allen 《Journal of Modern Accounting and Auditing》 2011年第9期986-993,共8页
Australia has experienced significant rises in mortgage costs and sharp declines in housing affordability in the last few decades, particularly since it implemented a new tax system of Goods and Services Tax (GST) i... Australia has experienced significant rises in mortgage costs and sharp declines in housing affordability in the last few decades, particularly since it implemented a new tax system of Goods and Services Tax (GST) in July 2000. Prior research has attempted to examine the influence of the GST on general price levels, but little research effort has been directed to investigate the impact of the GST on mortgage costs. Using proprietary data of major building societies in Australia for 36 months, this paper examines the changes of mortgage yield spreads in the pre-and post-GST periods for building societies. Results suggest that the lenders significantly increased their mortgage charges in the post-GST periods, For example, the increase is found to be, on average, 59.0 basis points which are much higher than that of banks. 展开更多
关键词 Australian GST mortgage costs mortgage yield spreads building societies
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Mapping Customer-Supplier Relationships
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作者 Fawzy Soliman 《Journal of Modern Accounting and Auditing》 2011年第12期1436-1445,共10页
This paper proposes that organizational performance improvement could be achieved through improving the relationship between suppliers and customers. Accordingly, the paper proposes that performance could be improved ... This paper proposes that organizational performance improvement could be achieved through improving the relationship between suppliers and customers. Accordingly, the paper proposes that performance could be improved by properly managing differences (gaps) that are usually found between customers' expectations and of suppliers perception with respect to services delivered. The paper also proposes that gaps in the relationship between customers and suppliers could be analyzed using mapping techniques. The paper points to the possibility of finding perception gaps and expectation gaps in the interrelated value attributes of goods and/or services; namely quality, cost, and time of delivery of goods or services to customers. In addition, the paper suggests that those gaps may impact on the performance from the perspectives of quality, cost, and speed of delivery of the service. It is envisaged that this research could assist management in controlling cost and avoid wastage and improve organizational performance. 展开更多
关键词 management of customers' expectations management of suppliers' perception management of gapanalysis
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