Research on Clothing Retail Store Location in Shanghai Business Streets With Fuzzy Comprehensive Evaluation Method

Based on the factors influencing location selection, this paper set up an evaluation system and got evaluation results of the related indexes in four main business centers in Shanghai with fuzzy comprehensive evaluation method. In the mean time, this method can be applied in the evaluation of retail store location selection.

“区位选择-消费配置”模型在商业规划中的应用

本文通过一个虚拟案例对"区位选择—消费配置模型"在商业地理和商业规划中的应用作了介绍。介绍是在"网络分析"软件环境中进行的。文章先对模型的构成要素、数据准备及模型运行的步骤进行了描述;再对输出的信息和图表做了详细解译和分析;最后,对模型在商业规划中的应用价值和局限性做了总结性评判。