商徽寄语

当你走进我的视野,映入眼帘的便是那庄严的商徽。在你那双热情而又锐利的目光辉映下,瞬间,我似乎明白了它所寄蕴着的语丝。 老商检指着那枚徽章对我说,你可懂得它这是国际贸易的标志,公正的天平托起的是枚商神手杖,我们将履行的是这神圣的天职。那片蔚蓝色,似大海也似蓝天。

金城商徽闪烁

素以“金城天府、银丝之乡”闻名天下的招远市,在改革的大潮中百业兴旺。外向型经济似汹涌的海潮,一浪高过浪。1993年5月开始筹建的招远商检局正是伴随着外向经济的大潮应运而生。他们坚持“基础设施、摸底调查、自身素质”三方面建设一起抓,很快便以重要角色进入现代经济的大舞台。尤如一枚光芒闪烁的商徽,为金城对外贸易事业的发展照亮了前程,指明了航向。

Influence of Huizhou Culture on Plant Landscapes in Huizhou-style Gardens

Huizhou-style gardens have been greatly influenced by Huizhou culture, their plant landscapes have also been integrated with various aspects of Huizhou culture, which demonstrated the ideology, historical and cultural connotation of the society in an abstract and impalpable way. In this study, Huizhou-style miniature landscapes, plants of virtual implications, flowers or fruit trees of special connotations are taken for examples to analyze the influence of Xin’an Neo-Confucianism on plant landscapes in Huizhou-style gardens, the demonstration of Huizhou businessmen’s aesthetic tastes, as well as folk cultures of Huizhou, which implies that plant landscapes in Huizhou-style gardens are those incorporating with humanistic spirits, ornamental and practical uses. This study aims to provide references for further researches in the present situation of ancient Huizhou areas, protection of ancient Huizhou-style gardens and construction of new-style Huizhou gardens.

论商业企业如何创名牌形象

商业企业是社会分工条件下专门从事商品的购、销、运、存等“买卖”性质的经营活动的独立单位。商业企业的基本性质和经营特点决定了它的名牌战略主要是一种促使代表企业的商号、商徽拥有更高于竞争者的知名度和美誉度,以提高企业整体形象在市场竞争中产生足够的吸引力。这种吸引力来源于公众对特定企业知道、了解和熟悉程度,以及顾客对它认同。

橄榄青青

也许是由于在青山绿水的沂河岸边长大,又在绿的环境里生活了有些个时日,现在又扛着“橄榄枝”(商徽)的缘故吧,使我对绿充满了爱。我爱绿,虽然也喜欢些苍松劲柏、杨柳翠竹或芳草碧涯什么的,但更叫我特别迷爱的要算是橄榄绿了。 第一次亲眼见到橄榄,那还是十多年前的事了。那是我们奉命从烽烟弥漫的老山前线撤回基地,准备休整一下返回老部队。这天,我和“老搭档”打了个招呼,带上自己的“小金库”。