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农产品批发市场经营商户忠诚影响:机理及效应 被引量:1
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作者 张双 李专 罗子月 《农业经济》 北大核心 2022年第5期133-134,共2页
本文基于对沈阳盛发农产品批发市场的调研数据,结合多元线性回归和中介效应等分析方法,以经营商户性别、年龄、受教育程度为控制变量,从商户满意的中介视角实证检验服务质量、市场环境、市场声誉和商户信任对商户忠诚的影响效应。研究表... 本文基于对沈阳盛发农产品批发市场的调研数据,结合多元线性回归和中介效应等分析方法,以经营商户性别、年龄、受教育程度为控制变量,从商户满意的中介视角实证检验服务质量、市场环境、市场声誉和商户信任对商户忠诚的影响效应。研究表明,批发市场服务质量、市场环境越好,市场声誉、商户信任程度越高,经营商户对批发市场越忠诚;商户满意对于经营商户忠诚的各影响因素中均起到部分中介作用,效应占比分别为11.8%、12.9%、13.0%、7.6%。 展开更多
关键词 农产品批发市场 商户满意 商户忠诚
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基于机器学习算法的卷烟营销智能客户拜访策略研究
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作者 翁金香 王浩名 +1 位作者 周洋 胡红春 《现代电子技术》 北大核心 2024年第4期153-158,共6页
为提高卷烟行业客户经理的工作效率和服务质量,提出一种基于机器学习算法的卷烟营销智能客户拜访策略。在构建卷烟客户价值分类模型的基础上,利用K均值聚类机器学习算法对零售客户进行分类,合理设置LKH超启发算法和Dijkstra最短路径算... 为提高卷烟行业客户经理的工作效率和服务质量,提出一种基于机器学习算法的卷烟营销智能客户拜访策略。在构建卷烟客户价值分类模型的基础上,利用K均值聚类机器学习算法对零售客户进行分类,合理设置LKH超启发算法和Dijkstra最短路径算法的参数,对客户经理拜访路径进行最优规划和智能导航。仿真结果表明,基于机器学习算法的卷烟营销智能客户拜访策略显著提高了客户经理人均拜访户数、商户满意度,大大缩减了户均在途时间和商户拜访服务覆盖周期。文中提出的策略有助于推动卷烟营销工作质量变革、效率变革和动力变革。 展开更多
关键词 卷烟营销 机器学习 智能客户拜访策略 K均值聚类 超启发算法 最短路径算法 商户满意 在途时间
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Priority of Factors Affected on Customer's Satisfaction in the E-Banking by Using Kano Model and Analytical Hierarchy Process: A Case of Iranian Commercial Bank 被引量:3
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作者 Younos Vakil Alroaia Mohammad Hemati Kambiz Abdi 《Journal of Modern Accounting and Auditing》 2011年第10期1097-1105,共9页
The aim of the article is to determine the extent to which customer satisfaction's in the e-banking in Semnan area had organizational and customer readiness for developing their services. One of the most important se... The aim of the article is to determine the extent to which customer satisfaction's in the e-banking in Semnan area had organizational and customer readiness for developing their services. One of the most important sectors that plays key role for grasping developed condition is banking sector. Banks like other institutions also look for augmenting their profits and increasing their strength by expansion. The designing of bank must involve selection of those that have sufficient success potential. Hence, from several factors of success, the following three criteria factors have been: selected-customer satisfied, one dimensional, and product fully functional. These factors offers three question multi criteria group extracted from a 16 norms. Also, three criteria factors have been studied over a period of five years and important criteria for evaluating the norms. The Analytical Hierarchy Process (AHP) has been employed to calculate the success potential of each norm. The empirical data comprises the longitudinal survey of the agricultural banking of the Semnan province. The paper, also, finds that product fully functional is placed as the first priority. 展开更多
关键词 customer's satisfaction E-BANKING AHP Iran
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Customers' Satisfaction Evaluation on Quality of Food Services Provided by the President Restaurant of the Black Sea Business Center Mangalia
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作者 Constandache Mihaela Nitu Valentin +1 位作者 Nitu Oana Condrea Elena 《Journal of Modern Accounting and Auditing》 2011年第7期719-725,共7页
Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food... Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food services in the President Restaurant performed by applying Servqual instrument designed on the basis of customer's expectations and perceptions on analyzed components. Over 70% of respondents have a favorable perception on the quality of services. However you can see a slight difference between perceptions and expectations regarding the serving speed, waiter's professionalism, hygiene of room service and inventory objects, the reason being related to the lack of staff. 展开更多
关键词 service quality Servqual instrument EXPECTATION perception customers' satisfaction
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