An Overview of Social Analysis from Mobile Telephone Calls of Different Operators

We construct a call network digraph G with attribution using mobile phone call records within 21 days collected by three operators and analyze the social call behavior features through analyzing the degree distribution of nodes of the network digraph under the help of Graphx based on the Spark Platform.We get the following social conclusions from the communication relationship between phone users:on average,users make about5~7 mobile telephone calls and connect about2~3 persons one day;on weekends,people make less calls but spend longer time on each call,revealing that working calls account for a large part of calls on weekdays;among these telephone calls on weekdays,most are less than one minute,and on average,mobile users that call more people also tend to be called by more individuals.

基于移动互联网技术下的消费者团购行为分析及应对策略

目前移动互联网团购已经成为团购行业新的增长点。面对移动互联网技术下的团购,消费者行为也产生了新的特点。对于团购网站,随之改变的则是其营销策略;对于商家,围绕消费者行为的新特点也产生了新的营销活动。本文将着重探讨移动互联网技术下消费者团购行为的新特点与团购网站以及商家的应对策略。