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文商旅企业财务风险及对策研究
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作者 陈绳惜 《环渤海经济瞭望》 2020年第9期64-65,共2页
财务风险是影响企业发展的重要因素,只有加强财务风险防范和控制,才能有利于企业更好发展。但是,在文商旅企业运营发展中,受到各种因素影响,如筹资因素、投资因素、资金管理因素等,使得财务风险问题频繁出现,给文商旅企业运营带来不良... 财务风险是影响企业发展的重要因素,只有加强财务风险防范和控制,才能有利于企业更好发展。但是,在文商旅企业运营发展中,受到各种因素影响,如筹资因素、投资因素、资金管理因素等,使得财务风险问题频繁出现,给文商旅企业运营带来不良影响。因此,文商旅企业应给予财务风险充分重视,结合企业运营发展要求,制定合理风险控制对策,减少财务风险出现。基于此,本篇文章首先对文商旅企业财务管理基本内容进行概述,从筹资风险、投资风险、资金回收风险三个方面,对文商旅企业常见的财务风险进行分析,并以此为依据,提出文商旅企业财务风险的处理对策。 展开更多
关键词 商旅企业 财务风险 对策
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商旅企业客户关系管理中存在的问题及其优化对策探讨
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作者 马千里 《企业改革与管理》 2024年第5期6-8,共3页
商旅企业客户关系管理是当前商业环境中备受关注的议题。随着全球商务活动的日益增多,商旅行为成为企业运营中不可或缺的一部分。然而,在这个日益复杂和竞争激烈的领域,商旅企业在客户关系管理方面面临着诸多挑战。本文基于商旅企业加... 商旅企业客户关系管理是当前商业环境中备受关注的议题。随着全球商务活动的日益增多,商旅行为成为企业运营中不可或缺的一部分。然而,在这个日益复杂和竞争激烈的领域,商旅企业在客户关系管理方面面临着诸多挑战。本文基于商旅企业加强客户关系管理的必要性,详细分析了商旅企业客户关系管理中存在的问题,并提出了相应的优化建议,以期能够帮助企业提高客户满意度、增强市场竞争力,进而在商旅市场竞争中获得显著的竞争优势。 展开更多
关键词 商旅企业 客户关系 优化服务
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Research on the Hunan Rural Tourism Electronic Commerce Application under Background of "Four Modernizations and Amphitypy"
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作者 Sixi Xiao 《International Journal of Technology Management》 2016年第9期29-31,共3页
In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist busines... In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist business original environment of competition, undermined the inherent balance. The tourist business must reexamine own competitive ability and development direction under the new situation, judges this enterprise to create to compete the new superior the possibility. In the development of the tourism, people’s attitudes towards the environment from indifference to passive attention to active the protection and construction, so as to rural ecological environment for the sustainable development has laid a solid foundation. In short, we should be optimistic about the tourism e-commerce, tourism e-commerce to see China’s tourism industry bring new development opportunities. This paper proposes the new idea on the issues that will promote the further development of the related industries. 展开更多
关键词 Rural Tourism Electronic Commerce APPLICATIONS Four Modernizations and Amphitypy
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Analysis on the development of e-commerce strategy in tourism enterprises
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作者 Pan Zhao 《International Journal of Technology Management》 2015年第11期29-34,共6页
Since the development of the market economy in our country, the information technology has a very far-reaching impact on development, in the process of social and economic operation,, different departments made its or... Since the development of the market economy in our country, the information technology has a very far-reaching impact on development, in the process of social and economic operation,, different departments made its original operating mechanism changed according to their characteristics. However, for the tourism industry, the rapid development of the tourism industry has made the structure of the tourism industry restructure, the wide application of tourism e-commerce is one of the most typical performance. Tourism industry has the characteristics of the application of electronic commerce. Such as remote service, multi volume, low transaction amount and so on, the application of information technology in the tourism industry has led to the rapid development of tourism e-commerce, at the same time, it had changed the competition structure among the tourism enterprise. Seen from the current situation of e-conmaerce in China, there are still a lot of deficiencies and shortcomings in the international tourism industry. Based on the goal of China' s tourism development, carry out the development of tourism e-commerce is the first priority of the tourism industry. 展开更多
关键词 Electronic commerce tourism
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