商标类型扩展对商标注册规则的冲击及其应对

当今时代,注册商标的类型愈来愈多元化。商标类型的不断扩展对传统的商标注册规则产生了很大的冲击,商标法中有关商标显著性判断,以及商标注册的限制性条件也因此发生了改变。我国商标法所规定的立体商标属于非传统商标,也存在相关问题,需要在修法中加以解决。

决定企业兴衰的22条营销法则(三)

11.远期效果法则:市场营销行为应在较长时期内显现效力从短时间内看,酒精对人的神经系统像在发挥着兴奋剂的作用,其实酒精却是一种抑制剂。只要你注意到饮酒者在饮酒时欢乐嘻笑的情景和醉后倒在马路上的状态,就会完全证明了这一点。很多市场营销行为也是如此,一些营销作法的长期效果往往与其短期效果恰恰相反。降价销售到底能增加还是减少公司的销售量?很明显,在短期内,降价销售会增加销售量。

Design of the XML Security System for Electronic Commerce Application

The invocation of World Wide Web (www) first triggered mass adoption of the Internet for public access to digital information exchanges across the globe. To get a big market on the Web, a special security infrastructure would need to be put into place transforming the wild-and-woolly Internet into a network with end-to-end protections. XML (extensible Markup Language) is widely accepted as powerful data representation standard for electronic documents, so a security mechanism for XML documents must be provided in the first place to secure electronic commerce over Internet. In this paper the authors design and implement a secure framework that provides XML signature function, XML Element-wise Encryption function, smart card based crypto API library and Public Key Infrastructure (PKI) security functions to achieve confidentiality, integrity, message authentication, and/or signer authentication services for XML documents and existing non-XML documents that are exchanged by Internet for E-commerce application.

营销法则22条

在市场营销中什么做法可行，什么做法不可行，美国营销问题专家在研究了多年之后发现，成功的营销计划几乎总是与市场中的一些基本规律相符，他的基本规模如今被称为市场营销中的经典法则，它们被归纳为22条。