Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adver...Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.展开更多
In this paper, we conduct research on the pragmatics of politeness principle of bulletin board system based on the differences of gender and habits. The openness of the Internet makes all kinds of information received...In this paper, we conduct research on the pragmatics of politeness principle of bulletin board system based on the differences of gender and habits. The openness of the Internet makes all kinds of information received into the vision of an equal chance and web sites in order to improve the hit rate which causes the traffic of commercial purposes such as tabloidization tend to be more negative news spread. To strengthen the research of network language management strategy, it has very important theoretical significance and practical meaning analyzed. Our proposed methodology will help researchers to understand the approaches to use the pragrnatics of politeness.展开更多
文摘Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.
文摘In this paper, we conduct research on the pragmatics of politeness principle of bulletin board system based on the differences of gender and habits. The openness of the Internet makes all kinds of information received into the vision of an equal chance and web sites in order to improve the hit rate which causes the traffic of commercial purposes such as tabloidization tend to be more negative news spread. To strengthen the research of network language management strategy, it has very important theoretical significance and practical meaning analyzed. Our proposed methodology will help researchers to understand the approaches to use the pragrnatics of politeness.
