明代商州方志《商略》编纂考

明嘉靖十三年(1534),陕西布政司右参议萧廷杰以任庆云《商州志稿》为基础,更定《商州志》二卷,但该志流传未广,知者不多。此后任庆云重订志稿,命名为《商略》。嘉靖三十年(1551),刘承学出任商州知州,将《商略》刊刻成书,并以其体例修纂商州所属四县方志。《商略》之名体现了任庆云删繁就简的编纂原则,四库馆臣未解其意,对《商略》评价有失公允。《商略》对后世商州方志的修纂、商州地方文献的传承具有开创意义。

浅谈跨国粮商在中国的推进商略

粮食是人类赖以生存的物质基础,随着人口数量的增长与经济全球化程度的加深,跨国粮商成为我国粮食市场不容小觑的扩张力量,在我国的某些粮食种类中甚至形成了一定的垄断势力。因此,对跨国粮商在中国的推进商略进行分析,对于稳定与发展我国的粮食市场具有十分重要的意义。

Live-streaming selling strategies for competitive firms

The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.

Agent based automated trust negotiation model

To enhance the practicability of the trust negotiation system, an agent based automated trust negotiation model （ABAM） is proposed. The ABAM introduces an agent to keep the negotiation process with no human intervention. Meanwhile, the ABAM specifies the format of a meta access control policy, and adopts credentials with flexible format to meet the requirements of access control policies instead of disclosing the whole contents of a certificate. Furthermore, the ABAM uses asymmetric functions with a high security intensity to encrypt the transmitting message, which can prevent information from being attacked. Finally, the ABAM presents a new negotiation protocol to guide the negotiation process. A use case is studied to illuminate that the ABAM is sound and reasonable. Compared with the existing work, the intelligence, privacy and negotiation efficiency are improved in the ABAM.

Optimal pricing and production decisions in a supply chain with e-marketplace

The concept of the e-marketplace is introduced.Considering a supply chain with a single manufacturer who sells a single item in an e-marketplace,an analytical model for the use of the e-marketplace in a supply chain is provided.Assuming the market demand is stochastic and price-dependent,the conditions under which the manufacturer and the e-marketplace owner share the market in equilibrium is developed.The existence and uniqueness of the optimal selling price,quantity and transaction percentage are proved.An integrated supply chain is put forward,and then the efficiency of supply chain coordination is studied by comparing the integrated supply chain with the decentralized supply chain.To gain further insights on the theoretical models,extensive simulations are then carried out.

Pricing decision of green supply chain under the game competition of duopolistic retailers

In order to evaluate the impact of green production introduced by the manufacturer and study the competitive strategy between two retailers,four strategic models among diverse retailers,i.e.,Cournot,Stackelberg and two cases of collusion,are constructed.The optimal decision is obtained by the game theory and numerical analysis.The results indicate that the manufacturer's marginal profitability is no less than that of the two retailers.However,due to the manufacturer's green cost,the downstream profitability of the supply chain may exceed the upstream manufacturer's profitability.The retailers'Cournot behavior causes the manufacturer to acquire the highest profitability and set the highest green level.However,there is an opposite result in collusion.Two retailers will choose Cournot pricing when the consumer's green sensitivity is higher than a threshold.When consumers are more sensitive to the price difference of products,retailers prefer collusion,and then choose the Stackelberg behavior.Manufacturers'profitability will increase as competition among retailers intensifies.Proper competition allows two duopolistic retailers to acquire a higher profitability.

Simulation of Climate Negotiation Strategies between China and the U.S. Based on Game Theory

Consensus and disagreements between China and the U.S. are the key factors influencing the direction that global climate negotiation is heading for. By taking into account the uncertainties of temperature increment and its impact on GDP growth, together with the positive, negative and spillover effects of climate change investment on utility, a strategic simulation model including China and the U.S. is developed. Based on utility and game theory, a sensitivity analysis is conducted. The results show that the first-mover disadvantage exists in the game, and the scale of each country＇s climate change investment under non-cooperative win-win basis for global cooperation, the technology transfer and funding to China scenario is too small to ensure the 2℃ simulation results also indicate that it target. To guarantee the stability and makes sense to assist and compensate

Firm review revelation policy considering social ties among consumers

An optimization model is proposed to analyze the optimal review revelation policies and consumer online social network management strategies of e-commerce firms.The results show that displaying friend reviews to consumers does not necessarily increase firms profits.Only when positive reviews account for a large proportion of all the reviews and when the cost of showing friend reviews is not high,can showing friend reviews be more profitable than not showing such information.The distribution of social ties among consumers can affect firms profits.Even in the case that showing friend reviews to consumers is more profitable,an increase in the proportion of strong ties is not necessarily beneficial to firms.Only when the proportion of positive reviews is large enough,can firms profits increase with the increase in the proportion of strong ties among consumers.Moreover,the degree of consumer distrust in the average quality rating can also affect firms strategies for managing consumer online social networks.As the degree of consumer distrust in the average quality rating rises,firms are more likely to obtain higher profits by taking measures to increase the proportion of strong ties among consumers on their websites.

The Influence of E-Commerce on Marketing Practitioners and Consumers

The paper sets out to examine the influence of e-commerce on marketing practitioners and consumers. This researcher found out that e-commerce brings about a new experience for both consumers and marketing practitioners as both groups try to achieve their different goals that end in an online relationship between the duo. This posses a lot of challenges for marketers who have to adapt and modify their offline marketing strategies to suite and meet the demands of e-commerce bringing about the whole concept and execution of e-marketing. The issue of the benefits as well as trust for online transactions based on the fear of insecurity from the consumers＇ perspective was also discussed. In all, the authors concluded that it＇s important for organizations engaging in e-commerce to come up with proper strategies to address these issues and build consumer trust in e-commerce; aiding it to further adapt to the ever changing needs of the business world.

China top brand strategy and innovation

The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad.

The U.S. Men＇s Shaving Cream Market： A Competitive Profile

Porter identifies high market share with cost leadership strategy which is based on the idea of competing on a price lower than that of the competition. However, in most consumer markets a business should serve the middle class by competing in the mid-price segment, offering quality better than that of the competition at a somewhat higher price. It is this path that can lead to market share leadership： a strategy that can be both profitable and sustainable. The U.S. men＇s shaving cream market consists of two major product-market segments： gel and foam. We test the hypothesis that the best-selling brand is very likely to be a member of the mid-price segment with a price tag that is higher than that of the nearest competition. This study is based on annual U.S. sales data for 2008 and 2007 from discount retail stores, food stores, and drug stores. We performed two separate analyses for 2008 and 2007, using cluster analysis as the main analytic tool. The results were remarkably consistent between the two years. In the gel segment--by far the most important--the price-quality segmentation analysis supported our hypothesis. An interesting finding is that, for both the gel and foam segments, we found the rank order correlation of brand unit price between 2007 and 2008 as highly significant. This means that in this market management considers the price of a brand as a strategic rather than a tactical variable. Although, technically the results for the foam segment were negative, this does not necessarily contradict our hypothesis. Finally, we discovered six strategic groups in the industry and have tried to articulate what their competitive strategy is.

Negotiation Strategies of Myanmar Migrant Workers in the Sidhiphatra Cold Storage Factory, Songkhla Province

This paper studies the Myanmar migrant workers in Sidhiphatra Cold Storage Factory, Songkhla Province. This factory employs just over 2,000 Myanmar migrant workers. The authors study their ＂everyday life practices＂ as expressed in relationships among various groups, such as relationships between the Myanmar migrant workers and the factory, and the relationships between the Myanmar migrant workers and the Thai people of the surrounding communities. In analyzing these relationships and negotiations, the authors borrow the concept of ＂tactics of everyday life＂ from Michel de Certeau as a framework for analysis. The authors＇ analyses are based on in-depth interviews, non-participant observations, and focus-group discussions that collectively explored the tactics, in de Certeau＇s sense, that the Myanmar migrant workers used in negotiating their relationships with the factory and with the various communities in the area. The results indicate that Myanmar migrant workers negotiate their relationship with the factory by expressing themselves as selected workers, good workers, and being obedient to the factory＇s rules. The conflicts caused by Myanmar and Cambodian migrant workers are negotiated. Besides, Myanmar migrant workers also negotiate their relationship with the Thai people living in the surrounding communities. Their approach is showing that they are part of the communities by participating in the activities with the aim to gain acceptance of the Thai people in the surrounding communities.

Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.

Verlagsgruppe Passau, Orkla Media, and Mecom Analysis of Different Business Strategies on Polish Press Market

After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.

Impact of social relationship on firms' sharing reward program

In order to make strategic decision on firms’ sharing reward program( SRP), a nested Stackelberg game is developed. The sharing behavior among users and the rewarding strategy of firms are modeled. The optimal sharing bonus is worked out and the impact of social relationships among customers is discussed. The results show that the higher the bonus,the more efforts the inductor is willing to make to persuade the inductee into buying. In addition,the firms should take the social relationship into consideration when setting the optimal sharing bonus. If the social relationship is weak,there is no need to adopt the SRP. Otherwise,there are two ways to reward the inductors. Also,the stronger the social relationship,the fewer the sharing bonuses that should be offered to the inductors,and the higher the expected profits. As a result,it is reasonable for the firms to implement SRPs on the social media where users are familiar with each other.

The Impact of E-commerce on the Development of Regional Economy and Its Analysis of Security Strategy

The rise of electronic commerce has broken the traditional trading mode, changed people＇ s production and life, has gradually become an important factor of regional economic development. The paper comprehensively discuss on present situation and characteristics of electronic commerce development in our country, on basis of it, the paper analyze electronic commerce major impact on regional economic development, and put forward to strengthen the development of e-commerce related strategies to promote regional economic development role.

Research on marketing module and competitive strategy of E-Business Based on the VIP Website

E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world.

E-commerce security policy analysis

In today＇ s 21st century of IT, e-commerce began to develop rapidly. Among them, in the process of e-commerce implementation, it is mainly to ensure system security issues. Based primarily on this issue, we discussed issues related to certification systems, SSL protocol as well as SET protocol. In addition, the article also describes the business several other safety-related technology.