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On the naturalization of lexical choices in Sino-English translator training
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作者 李海燕 《Sino-US English Teaching》 2008年第7期53-56,共4页
Through analyzing the difference between British lexis and Americanism and the translation teaching status quo related with lexical choices, the author elaborates on translator competence training in the lexical choic... Through analyzing the difference between British lexis and Americanism and the translation teaching status quo related with lexical choices, the author elaborates on translator competence training in the lexical choice of Sino-English translation, and who puts forwards several suggestions on how to facilitate the effective communication between the business persons through naturalizing the lexical choices in Sino-English translation. 展开更多
关键词 business vocabulary difference between British lexis and Americanism Sino-English business translation teaching NATURALIZATION
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Study on the Problems in China's Free E-commerce Model
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作者 Degang CHEN Yayun HUA 《International Journal of Technology Management》 2013年第6期1-3,共3页
There are a variety of e-commerce development modes. Free mode as one of the most important has been widely applied in e-commerce enterprises, and it has become one of the basic methods for ensuring e-commerce enterpr... There are a variety of e-commerce development modes. Free mode as one of the most important has been widely applied in e-commerce enterprises, and it has become one of the basic methods for ensuring e-commerce enterprises to seek a development. In this paper, the current development of the free mode is firstly analyzed and also the factors influencing users to make a choice are analyzed under the free business model, and then the problems in free e-commerce model are proposed, and finally related strategies and suggestions on how to develop for e-commerce enterprises under the free business model are provided. Keywords: 展开更多
关键词 E-COMMERCE Free Business Model Profit Making
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商务英语专业的“合”理论探究——兼论《商英国标》 被引量:3
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作者 张武保 《中国ESP研究》 2018年第2期28-33,135-136,共7页
一直以来,人们认为商务英语专业只是一个复合型专业。其实,商务英语专业的构成不仅有复合,而且应该有结合、联合、相合、创合等不同的'合'元素或方法。它们共同构筑商务英语专业的'合'理论体系。复合仅是一个统称,且具... 一直以来,人们认为商务英语专业只是一个复合型专业。其实,商务英语专业的构成不仅有复合,而且应该有结合、联合、相合、创合等不同的'合'元素或方法。它们共同构筑商务英语专业的'合'理论体系。复合仅是一个统称,且具有'复'与'合'两重含义。《商英国标》是商务英语专业的一个规范性文件。虽然大部分'合'元素在《商英国标》中已有所体现,但其理论特征尚不明显,体现专业特色的'合'元素——创合,仍显空洞。作为一个独立专业,商务英语专业不能只停留在'拼图式'的'复',更要打造'航母式'的'合',以实现复合增值的初衷。 展开更多
关键词 《商英国标》 “合”理论 复合型 商词 商义
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Academic Lexical Items in Economics Journal Papers
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作者 SUN Yazhen LEI Lei 《Chinese Journal of Applied Linguistics》 2013年第3期354-367,404,共15页
This paper reports a study into the use of lexical items in economics journal papers. The corpus in this study (EC) consisted of 907,380 running words from 120 journal papers randomly selected from economics journal... This paper reports a study into the use of lexical items in economics journal papers. The corpus in this study (EC) consisted of 907,380 running words from 120 journal papers randomly selected from economics journals which were written by native English speakers. The results showed that the Academic Word List (AWL) accounted for 12.74% of the tokens in EC and the distribution of AWL in EC was uneven. In the case study of the key words, only four out of nine key words ranked by keyness were AWL words, while the other five were from the General Service List (GSL). Moreover, those nine key words together with other three key functional expressions were employed to fulfill discourse and rhetorical functions in academic writings. Pedagogical implications are also discussed within this paper. 展开更多
关键词 academic lexical items economics journal papers Academic Word List
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