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涉外商贸广告修辞探究
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作者 张礼贵 《技术与市场》 2011年第10期101-101,共1页
针对涉外商贸广告大量运用修辞的现象,从修辞学角度分析了广告中比喻、拟人、倒装、排比、押韵、双关等修辞手法的妙用。同时指出,正确认识并恰当运用修辞功能让商贸广告更具美感、形象生动、节奏感强,起到促进商品宣传和激发消费者购... 针对涉外商贸广告大量运用修辞的现象,从修辞学角度分析了广告中比喻、拟人、倒装、排比、押韵、双关等修辞手法的妙用。同时指出,正确认识并恰当运用修辞功能让商贸广告更具美感、形象生动、节奏感强,起到促进商品宣传和激发消费者购买欲望的积极效果。 展开更多
关键词 商贸广告 修辞
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On cross-cultural pragmatic failure in English advertisements translated from Chinese 被引量:1
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作者 SUN Shu-nv 《Sino-US English Teaching》 2007年第10期60-65,共6页
With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. ... With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure. 展开更多
关键词 pragmatic failure TRADEMARK ADVERTISEMENTS
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