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论商贸语言中的逻辑运用
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作者 孙健 《河南金融管理干部学院学报》 北大核心 2003年第2期100-102,共3页
形式逻辑是研究思维形式及其规律的科学,现代社会生活离不开逻辑理论知识,尤其是商业的发展呼唤着逻辑运用,也为应用逻辑的研究与发展拓宽了思路。同时,在商贸语言的逻辑运用中,亦有着不可忽视的技巧。
关键词 逻辑运用 商贸语言 技巧
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从商业谚语看商贸语言的运用 被引量:3
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作者 魏小红 《邢台学院学报》 2017年第1期120-123,共4页
商业谚语反映了商业经营管理的实践经验和运行规律等,彰显了内涵丰富的商贸文化。从商业谚语的视角,分析了商贸语言在商业活动中的重要性,剖析了有声语言和体态语两种商贸语言形式,并围绕商家在交易过程中礼遇顾客、接洽生意、货款结算... 商业谚语反映了商业经营管理的实践经验和运行规律等,彰显了内涵丰富的商贸文化。从商业谚语的视角,分析了商贸语言在商业活动中的重要性,剖析了有声语言和体态语两种商贸语言形式,并围绕商家在交易过程中礼遇顾客、接洽生意、货款结算、广告宣传等方面,阐释了商谚中表现商业语言的具体内容,揭示了顾客至上、诚信为本、服务为先的商业文化心理,并从合作原则以及语言禁忌方面进行了商业语言的语用分析。 展开更多
关键词 商业谚语 商贸语言 语用 文化
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逻辑科学研究的又一硕果──评《商贸逻辑》一书
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作者 于永萱 《中州大学学报》 2000年第4期27-,共1页
关键词 商贸语言 逻辑 科学性 共性和个性 普遍性和特殊性
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商贸汉语中洽谈语言的特性及其教学 被引量:3
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作者 刘乃华 《南京大学学报(哲学.人文科学.社会科学)》 CSSCI 北大核心 1998年第3期183-188,共6页
商贸洽谈活动实质上是一个语言交流的过程。商贸汉语中洽谈语言的特性有:规范性、论辩性、模糊性、暗示性和策略性五个方面。在对外汉语教学中,应根据外国学生的需求。
关键词 商贸洽谈语言 对外汉语教学
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Presenting Knowledge System of International Trade Terms in Business English Learners' Dictionaries
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作者 HE Jia-ning KHOU Zhi-yi +2 位作者 XIE Zi-jun WU Ming-hui XU Rong 《Journal of Literature and Art Studies》 2018年第8期1275-1281,共7页
Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example (with "CIF" as the case for analysis), intro... Dictionaries should present business encyclopedic knowledge as well as business linguistic knowledge. This paper, taking Incoterms for international trade as an example (with "CIF" as the case for analysis), introduces 7 types of dictionary structures (overall structure, frame stzucture/megastrncture, macrostructure, microstzucture, distribution structure, cross-reference stzucture/mediostrncture and access structure), summarizes the knowledge system of international trade terms (consisting of "international trade", "sets of rules of international trade terms", "Incoterms 2010", and "CIF"), and illustrates the methods of systematically presenting the knowledge system of international trade terms through dictionary structures in an English-English-Chinese bilingualized business English learners' dictionary with Oxford Business English Dictionary for Learners of English (New Edition) as a reference. Such presentation is intended for enhancing business English learners as dictionary users to grasp the knowledge of international trade terms as a whole. 展开更多
关键词 business English learners' dictionary (BELD) dictionary structure terminological knowledge system international trade term knowledge presentation business English
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On Integration of Corporate Operations into BE Courses
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作者 YangWanpeng 《International English Education Research》 2014年第10期97-100,共4页
With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-busin... With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students. 展开更多
关键词 Business English courses School-enterprise cooperation INTERNSHIP E-BUSINESS
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