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青啤:扩张从西部开始
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作者 杨旭民 《新西部》 北大核心 2001年第4期8-11,共4页
6年前,青啤集团控股西安汉斯,这一举动与8个月前该集团在10天内先“饮”上海嘉士伯,后“喝”五星双合盛的“夏季攻势”相比,顶多只能算是个小“动作”。然而,无论是对于青啤还是汉斯,这个小“动作”却都有着非同寻常的意义。
关键词 青岛啤酒集团 扩张 啤酒企业 啤酒市场占有率 青啤西安公司 汉斯啤酒 西安市
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Sale of the Crown of Beer: A Study Based on the Strategy Tripod of Mike Peng
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作者 Jose G. Vargas-Hernandez Noe Rene Luna Plascencia 《Sociology Study》 2015年第10期817-824,共8页
The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in Mexico with the highest market share) throug... The main objective of this study is to analyze through tripod strategy Peng, the basics of why the acquisition and sale of Grupo Modelo (which it is the largest brewer in Mexico with the highest market share) through analysis of the annual reports of the company. The analysis will be supported under three main theories: theory of industry, theory of resources and capabilities, and ultimately theory of institutions. The paper concludes with a compilation and analysis of information giving rise to answer the question why 6rupo Modelo sold? And if have you had a positive result in the acquisition of Grupo Modelo by the company ABI? The answer is yes. The sale price of the shares by Grupo Modelo was very high and it received an award of 30% over the closing price of the shares of the C series in 2012. So it was a good sale regarding previous observations. 展开更多
关键词 ACQUISITIONS institutions industry strategies resources
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