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品牌定位在市场营销战略中的地位分析 被引量:7
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作者 郑昕 《上海商业》 2021年第7期66-67,共2页
品牌定位能够依据品牌形象为消费者提供产品的具体信息,帮助消费者选择到契合自身购买愿望的品牌化商品。各个品牌企业也会通过对消费客户的综合性分析和企业品牌的准确定位,选择契合品牌本身的目标消费市场,促使品牌定位能够与目标市... 品牌定位能够依据品牌形象为消费者提供产品的具体信息,帮助消费者选择到契合自身购买愿望的品牌化商品。各个品牌企业也会通过对消费客户的综合性分析和企业品牌的准确定位,选择契合品牌本身的目标消费市场,促使品牌定位能够与目标市场契合,本文重点以品牌定位在市场营销战略中的地位展开相关分析。 展开更多
关键词 品牌定位 市场营销 掌握需求 固化定位
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双组份快干型木材粘合剂AB胶的研制与应用 被引量:2
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作者 林先核 《中国胶粘剂》 CAS 2005年第4期34-36,39,共4页
介绍了一种用于木材粘接的双组份胶粘剂,对木材被粘接面二面分别涂布施胶后接合,常温下3- 5min板材固化定位,30~60min后达到70%的最终强度,并且具有较好的耐水耐碱性和剪切强度。
关键词 双组份胶粘剂 快干 固化定位 粘接强度
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Effect of point application on chronic obstructive pulmonary disease in stationary phase and effects on pulmonary function:A systematic evaluation of randomized controlled trials 被引量:13
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作者 Fengsen Li Zhen Gao +2 位作者 Jing Jing Dan Xu Halmurat.Upur 《Journal of Traditional Chinese Medicine》 SCIE CAS CSCD 2012年第4期502-514,共13页
OBJECTIVE: To evaluate clinical efficacy of point application or adjuvant therapy on chronic obstruc- tive pulmonary disease in stationary phase and ef- fects on pulmonary functions. METHODS: Computer retrieved CNKI... OBJECTIVE: To evaluate clinical efficacy of point application or adjuvant therapy on chronic obstruc- tive pulmonary disease in stationary phase and ef- fects on pulmonary functions. METHODS: Computer retrieved CNKI, VIR CBM and other databanks and manual operations retrieved correlative literatures to find randomized con- trolled trials (RCTs) about comparison between point application or adjuvant therapy and no-point-applications for treatment of chronic ob- structive pulmonary disease in stationary phase in China. RevMan 5.0 software was used for Meta anal- ysis. RESULTS: Among 3481 cases in the inclusive 32 RCTS, 1780 cases were in the test group and 1701 cases in the control group. Meta analysis indicated: I) clinical efficacy: the groups containing point ap- plication therapy all were better than the groups ofno-point-application; 2) force vital capacity (FVC): There was no statistically significant difference be- tween the group of point application plus Western Medicine and the Western Medicine group; 3) force expiratory volume 1 (FEVl): The groups containing point application therapy were better than the no-point-application; 4) FEV1% : the groups of point application plus Western Medicine were bet- ter than the Western Medicine groups; 5) FEVl/FVC: there was a significant difference between the group of point application plus Chinese drugs and the group of Chinese drug. CONCLUSION: Point application can increase clini- cal efficacy of chronic obstructive pulmonary dis- ease in stationary phase in varying degrees, and dif- ferent combinations of point application with Chi- nese drugs or Western Medicines have incomplete same actions in improvement of pulmonary func- tion and therapeutic effect. 展开更多
关键词 Pulmonary disease Chronic obstruc-tive Traditional Chinese medicine Acupoint stick-ing therapy Meta-analysis Systematic evaluation
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