对国产啤酒大麦的再认识

<正> 自2002年8月份以来,世界啤酒大麦市场行情风云突变,大麦价格一涨再涨。由于澳大利亚、加拿大气候干旱的原因,导致两国大麦减产,同时,其它国家如美国等国内啤酒大麦也出现短缺,世界市场上实际意义的供应量减少了160～180万吨。我国是全球大麦贸易中的最大买家,每年约购进啤酒大麦约210万吨,占贸易总量的一半,所以,世界啤酒大麦市场的波动,必将对我国制麦业和啤酒业产生深刻的影响。因此,有必要对我国啤酒原料产业进行反思和再认识。

燕京啤酒的发展问题研究

燕京啤酒公司作为老牌国产啤酒的领军人物,生产经营一直面临很大的竞争压力,回顾2019年啤酒行业整体发展,各大啤酒公司通过调整产品结构、推出高端产品,青岛啤酒、百威啤酒等品牌均在高端市场占有一席之地。本文简要分析燕京啤酒如何在激烈的竞争环境中稳步发展的问题。

生活资讯

国产啤酒甲醛含量低于天然食品可饮用；如何让一箱汽油跑得更远；“膨松”的面包不一定安全；空调房里最好穿袜子；甲醛清除剂多数无效。

Branding and brand equity measurement in the beer industry of Thailand

The objective of this research is to investigate a new concept model of brand equity measurement in the economy beer industry of Thailand by using five factors of brand equity which are brand awareness, brand liking, brand purchase intention, brand satisfaction and brand loyalty along with the consumer behavior. The respondents are 379 males and females who have at least occasionally had a beer during the past few years. The findings show that males are more likely to drink beer regularly and in larger quantities. The average respondent seems to drink beer in order to relax and socialize at parties. Respondents recognize Leo beer more than the other two brands in this study. Descriptive statistics and statistical analysis are presented for individuals, managers, as well as for advertising and marketing professionals. Suggestions and links for personal brand building are also offered.

科学饮食靠标准(四) 啤酒

啤酒是以麦芽（包括特种麦芽）为主要原料，加酒花，经酵母发酵酿制而成的，含二氧化碳的、起泡的、低酒精度[2．5～7．5％（v／v）]的发酵酒（低醇啤酒酒精度除外）。