The Brand ＂Made in China＂ as a Part of the Growth of the China＇s Competitive Advantage

In the eyes of consumers, each product has some kind of origin （its country, region, and continent）. The image of the place of origin influences the assessment of products and brands （brand image） they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products ＂made in China＂. Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasing popularity. In the case of products ＂made in China＂, the matter is different. Often, consumers do not admit that they purchase goods produced in China. Research on consumer behaviour in the market of chines products, conducted among Polish citizens, indicated that these products are readily bought. This article presents the results of the research on consumers＇ attitudes towards regional ＂made in China＂ which was conducted in April 2015 among Polish citizens. Furthermore, the article will include the comparison of attitudes towards Chinese products between consumers from Poland and other European countries.

Study on the Influencing Factors of the Aquatic Products Consumption in China

In this paper, an econometric model for the aquatic products consumption of urban residents was established, aiming at investigating the different effects of seven factors （urban residents＇ annual disposable income, annual consumption quantity of pork and poultry and related byproducts, family structure, aging level, educational background, having meals out of home, and the number of retail chains stores） on the aquatic products consumption quantity of urban residents. The result of the model showed urban residents＇ annual disposable income and having meals out of home play the greatest effect on the consumption of aquatic products, followed by the number of retail chains stores; family structure plays a negative effect on the consumption of aquatic products. Also, the analysis shows not only the prices of the aquatic products as well as substitutes should be considered and also the quantity of the meals consumed by residents out of home and the number of retail chains stores should be used as important associated factors in studying the change trend of aquatic products consumption, and simultaneously the effect of family structure on the consumption quantity of aquatic products should be taken seriously, so that the aquatic products consumption of Chinese residents should be further promoted and also the aquatic products market can attain a development.