With the trend of world economic globalization, the enterprises must be influeced by the economic globalization. At the same time, Chinese economy has developed fast and entered WTO. There are opportunities as wetl as...With the trend of world economic globalization, the enterprises must be influeced by the economic globalization. At the same time, Chinese economy has developed fast and entered WTO. There are opportunities as wetl as challenges for Chine.re enterprises; internationalization is the trend for Chinese enterprises to get more chances to develop. How Chlne.re enterprises take the multinational operatian is a hot topic for both Chinese enterprise sector and academe sector, as well as far the government saul all the Chinese people. This paper firstly reviews the multinational operation theories and thoughts of scholars from home and abroad, and describes the necessity for Chinese enterprises to take internation-alization road. Combined with the status quo and characteristics of Chinese enterprises＇ internationalization, it concludes four mades available for Chinese enterprises： low-cost expansion, mergers and acquisitions, OBM and OEM. and analyzes faur modes. Finally, it proposes same suggestions and eountermeasures from the aspects of enterprises and government according to the problems in the process of Chinese enterprises＇ internationalization.展开更多
The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and...The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.展开更多
文摘With the trend of world economic globalization, the enterprises must be influeced by the economic globalization. At the same time, Chinese economy has developed fast and entered WTO. There are opportunities as wetl as challenges for Chine.re enterprises; internationalization is the trend for Chinese enterprises to get more chances to develop. How Chlne.re enterprises take the multinational operatian is a hot topic for both Chinese enterprise sector and academe sector, as well as far the government saul all the Chinese people. This paper firstly reviews the multinational operation theories and thoughts of scholars from home and abroad, and describes the necessity for Chinese enterprises to take internation-alization road. Combined with the status quo and characteristics of Chinese enterprises＇ internationalization, it concludes four mades available for Chinese enterprises： low-cost expansion, mergers and acquisitions, OBM and OEM. and analyzes faur modes. Finally, it proposes same suggestions and eountermeasures from the aspects of enterprises and government according to the problems in the process of Chinese enterprises＇ internationalization.
文摘The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.
