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我国番茄制品开发国内市场的营销策略
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作者 高红梅 《消费导刊》 2008年第2期13-13,共1页
由于国际市场不断增长的需求以及国内的普遍消费尚未形成,长期以来我国番茄制品的销售主要面向国际市场,忽视了对国内市场的消费引导和市场开发。本文在分析番茄制品国内市场需求的基础上,提出了我国番茄加工业开发国内市场的营销策略。
关键词 番茄制品 国内市场开发 营销策略
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Quantification of International Competitiveness of Argentine Fishing Industry
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作者 D'Onofrio Maria VictoriaI Gonzalez Mariela Azult Meschino Gustavo Javie~ Ballarin Virginia Laura 《Chinese Business Review》 2011年第7期481-486,共6页
In the 1990s, Argentine exports of fishery products increased significantly for different reasons. Competitiveness is the most important internal factor to determine a country's export performance. This factor is ref... In the 1990s, Argentine exports of fishery products increased significantly for different reasons. Competitiveness is the most important internal factor to determine a country's export performance. This factor is referenced constantly and it is considered as a necessary condition when it comes to staying in foreign markets, gaining new ones, and increasing the share of exports. This paper is a preliminary study that aims to develop a software tool which is able to characterize the competitiveness of Argentina in the international market for fishery products. We propose to use predicates generated from the knowledge of experts in the study area and evaluate them through Compensatory Fuzzy Logic. The predicates were related to obtain a value that quantifies the competitiveness of Argentina in the various markets in which it provides. The analysis of results verifies the consistency of the computer tool developed. This methodology applied to the fishing industry is an innovative approach to Argentina, not only for the sector in question but also for other industrial sectors that make up the country's productive system 展开更多
关键词 fishery sector COMPETITIVENESS fuzzy logic Compensatory Fuzzy Logic
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