随着共享经济的快速发展,如何制定有效的共享住宿定价策略,对共享住宿房东及行业其他利益相关者具有重要意义。本文通过收集全球最大的共享住宿平台A i r bnb上42个国家2326603个活跃房源的数据,采用分层线性模型考察了口碑、基础设施...随着共享经济的快速发展,如何制定有效的共享住宿定价策略,对共享住宿房东及行业其他利益相关者具有重要意义。本文通过收集全球最大的共享住宿平台A i r bnb上42个国家2326603个活跃房源的数据,采用分层线性模型考察了口碑、基础设施、附加设施、房客可靠性和房东专业性等因素对共享住宿定价的影响作用。研究结果表明,口碑、基础设施、附加设施、房客可靠性和房东专业性均对共享住宿定价存在正向作用,但其影响作用在不同国家之间存在显著差异。具体而言,在权力距离较高的国家,口碑对定价的正向影响减弱;在集体主义文化的国家,附加设施对定价的正向影响增强;在男性化程度高的国家,附加设施、房东专业性、房客可靠性对定价的正向影响增强;在不确定性规避较高的国家,基础设施和附加设施对定价的正向影响更强。展开更多
Published in 1991, Jen＇s Typical American depicts a first-generation Chinese immigrant family＇s pursuing their American Dream in the Post-War American society. By choosing Chinese American immigrants as her main cha...Published in 1991, Jen＇s Typical American depicts a first-generation Chinese immigrant family＇s pursuing their American Dream in the Post-War American society. By choosing Chinese American immigrants as her main characters and describing their struggling in the American society, Jen expresses her understanding of being Americans. In the novel, as they move from ＂sojourners＂ to American citizens, the Chang family shows different attitude towards Chinese and American cultural values. The dreams they pursue also vary. This thesis, through an analysis of the dreams the Chang family pursue in Typical American, attempts to demonstrate how the Chang family identify with their cultural identities in this process, and how they evolve from ＂sojourners＂ to ＂typical Americans＂.展开更多
文摘随着共享经济的快速发展,如何制定有效的共享住宿定价策略,对共享住宿房东及行业其他利益相关者具有重要意义。本文通过收集全球最大的共享住宿平台A i r bnb上42个国家2326603个活跃房源的数据,采用分层线性模型考察了口碑、基础设施、附加设施、房客可靠性和房东专业性等因素对共享住宿定价的影响作用。研究结果表明,口碑、基础设施、附加设施、房客可靠性和房东专业性均对共享住宿定价存在正向作用,但其影响作用在不同国家之间存在显著差异。具体而言,在权力距离较高的国家,口碑对定价的正向影响减弱;在集体主义文化的国家,附加设施对定价的正向影响增强;在男性化程度高的国家,附加设施、房东专业性、房客可靠性对定价的正向影响增强;在不确定性规避较高的国家,基础设施和附加设施对定价的正向影响更强。
文摘Published in 1991, Jen＇s Typical American depicts a first-generation Chinese immigrant family＇s pursuing their American Dream in the Post-War American society. By choosing Chinese American immigrants as her main characters and describing their struggling in the American society, Jen expresses her understanding of being Americans. In the novel, as they move from ＂sojourners＂ to American citizens, the Chang family shows different attitude towards Chinese and American cultural values. The dreams they pursue also vary. This thesis, through an analysis of the dreams the Chang family pursue in Typical American, attempts to demonstrate how the Chang family identify with their cultural identities in this process, and how they evolve from ＂sojourners＂ to ＂typical Americans＂.
