基于Web of Science中的SCI-E、SSCI数据库,以1991-2016年间国际创新创业教育领域的4 431篇文献为研究对象和计量单元,运用CiteSpaceⅢ软件和计量分析方法分析了论文的时间、国家(地区)、代表人物、研究机构和学术期刊的分布,通过对关...基于Web of Science中的SCI-E、SSCI数据库,以1991-2016年间国际创新创业教育领域的4 431篇文献为研究对象和计量单元,运用CiteSpaceⅢ软件和计量分析方法分析了论文的时间、国家(地区)、代表人物、研究机构和学术期刊的分布,通过对关键词和突发主题进行共现分析和可视化分析,明确研究热点和未来趋势。结果显示:国际创新创业教育的研究热点主要是创新创业教育绩效、模式、课程以及对象的性别差异等。创新创业教育系统、创新创业教育文化、创业教育与自我效能、创业教育与创业意愿、教育质量研究与教师发展等是研究前沿。展开更多
For the last two decades, there has been an ongoing research concerning the international new ventures （INV） or born global （BG） companies which are rapidly entering foreign markets. They face challenges connected...For the last two decades, there has been an ongoing research concerning the international new ventures （INV） or born global （BG） companies which are rapidly entering foreign markets. They face challenges connected with their marketing activity, because they launch relatively more product innovations in a shorter time than the gradually internationalized companies （GRAD）. The entrepreneurial marketing （EM） concept could become a solution to some of these challenges, because of a greater entrepreneurial intensity （EI） and different decision-making approach than ＂classical＂ marketing concept. This study＇s aim is to analyze the EM concept and application of its elements by the INVs originating from Poland. Based on two computer-aided telephone interview （CATI） studies of INVs from the Polish industrial processing sector, the central elements of EM, applied by them, are explored, together with their relationship to INV performance. As it is shown, the INVs introduce significantly more product innovations than the gradually internationalized small and medium sized enterprises （SMEs）. They often exceed competitors in the speed of launching innovations and are flexible in entering new markets. The entrepreneurial orientation （EO） indicators are at low to medium levels in all studied SMEs. However, the propensity to risk is slightly stronger in the INVs and correlated moderately with the financial performance. As the study shows, lack of emphasis on marketing planning and information gathering is the characteristic of the Polish INVs, which may testify to their effectual approach to decision making. Furthermore, similar as in the foreign-based INVs, there may exist a relationship between the application of the EM concept and performance of the Polish INNs, which, however, requires further study with respect to some mediating factors. It has been concluded that innovativeness of the product offering and propensity to risk seems to be the characteristic EM concept elements accompanying the rapid internationalization of INVs. The future research should focus on other elements of the EM-mix applied by INVs originating from emerging economies.展开更多
文摘基于Web of Science中的SCI-E、SSCI数据库,以1991-2016年间国际创新创业教育领域的4 431篇文献为研究对象和计量单元,运用CiteSpaceⅢ软件和计量分析方法分析了论文的时间、国家(地区)、代表人物、研究机构和学术期刊的分布,通过对关键词和突发主题进行共现分析和可视化分析,明确研究热点和未来趋势。结果显示:国际创新创业教育的研究热点主要是创新创业教育绩效、模式、课程以及对象的性别差异等。创新创业教育系统、创新创业教育文化、创业教育与自我效能、创业教育与创业意愿、教育质量研究与教师发展等是研究前沿。
文摘For the last two decades, there has been an ongoing research concerning the international new ventures （INV） or born global （BG） companies which are rapidly entering foreign markets. They face challenges connected with their marketing activity, because they launch relatively more product innovations in a shorter time than the gradually internationalized companies （GRAD）. The entrepreneurial marketing （EM） concept could become a solution to some of these challenges, because of a greater entrepreneurial intensity （EI） and different decision-making approach than ＂classical＂ marketing concept. This study＇s aim is to analyze the EM concept and application of its elements by the INVs originating from Poland. Based on two computer-aided telephone interview （CATI） studies of INVs from the Polish industrial processing sector, the central elements of EM, applied by them, are explored, together with their relationship to INV performance. As it is shown, the INVs introduce significantly more product innovations than the gradually internationalized small and medium sized enterprises （SMEs）. They often exceed competitors in the speed of launching innovations and are flexible in entering new markets. The entrepreneurial orientation （EO） indicators are at low to medium levels in all studied SMEs. However, the propensity to risk is slightly stronger in the INVs and correlated moderately with the financial performance. As the study shows, lack of emphasis on marketing planning and information gathering is the characteristic of the Polish INVs, which may testify to their effectual approach to decision making. Furthermore, similar as in the foreign-based INVs, there may exist a relationship between the application of the EM concept and performance of the Polish INNs, which, however, requires further study with respect to some mediating factors. It has been concluded that innovativeness of the product offering and propensity to risk seems to be the characteristic EM concept elements accompanying the rapid internationalization of INVs. The future research should focus on other elements of the EM-mix applied by INVs originating from emerging economies.
