“一带一路”战略的政治经济学分析——马克思主义政治经济学的丰富与发展

"一带一路"战略是以习近平同志为核心的党中央在经济进入"新常态"阶段提出的重要发展战略。"一带一路"战略是以马克思主义为基本原理,根植于马克思主义社会交往理论、地域分工理论及生产力发展理论,结合中国现阶段发展实际创造性地提出来的崭新发展之路,构成中国特色社会主义政治经济学的重要组成部分。"一带一路"战略是马克思主义指导中国实践的创新,丰富和完善了马克思主义国际市场理论和全球化思想,为我国及相关国家增强经济实力、拓展市场空间、提高生产力水平提供了有效方式。

Translation of the business advertising from the perspective of the theory of the Aesthetics of Reception

The commercial advertisements play a decisive role in the commercial era, and the advertising translation is the main means for the goods to enter the international market. The successful translation of advertisements should pay attention to the accepting reaction of the audience, and the advertising translation should be understood and accepted by the readers, and also should keep pace with the times. In the choice of the translation strategies, we should consider the cultural cognition of the audience and the horizon of the aesthetic expectations, and awaken the readers＇ imagination and desire, so as to achieve the purpose of the promotion of the sales.