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福建省国际旅游市场营销目标选择研究 被引量:51
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作者 黄秀娟 《旅游学刊》 CSSCI 北大核心 2005年第2期15-19,共5页
随着国际旅游业的发展,旅游竞争愈加激烈,旅游市场营销对一国或一地区国际旅游业的发展起着越来越重要的作用。而面对紧张的财政资金,如何利用有限的资金获得最大的营销效果,也是各国或各地区政府关心的问题。显然,准确的市场营销定位... 随着国际旅游业的发展,旅游竞争愈加激烈,旅游市场营销对一国或一地区国际旅游业的发展起着越来越重要的作用。而面对紧张的财政资金,如何利用有限的资金获得最大的营销效果,也是各国或各地区政府关心的问题。显然,准确的市场营销定位是旅游营销成功的必要前提。本文利用市场份额分析法对福建省的主要客源国在福建省入境旅游市场中外国人市场的地位以及发展潜力与这些国家在我国入境旅游市场中的地位及发展潜力进行了比较分析,由此将福建省的客源国分为4个类型:兴旺的市场、崛起的市场、成熟的市场和停滞的市场,据此提出了福建省未来市场营销的目标。 展开更多
关键词 福建省入境旅游 份额分析 偏差指数 场发展指数 国际旅游营销
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Analysis of Environmental Management for the Treatment of Plastic Waste in Mexico: Government Strategies
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作者 S. Jimenez N. Simon +1 位作者 L.A. Rivas C. Klingler 《Journal of Environmental Science and Engineering》 2011年第8期1031-1042,共12页
In Mexico, garbage represents a high pollution index according to national and international organizations; eighty percent of waste products stay in sanitary landfills, out of doors, where no tailings management exist... In Mexico, garbage represents a high pollution index according to national and international organizations; eighty percent of waste products stay in sanitary landfills, out of doors, where no tailings management exists. Plastic products represent 16% of this pollution (one and one-half kilos daily per person in a country with a population of 107 million people). These sanitary landfills are methane deposits, and consequently emit gases and toxins that cause serious health problems. The object of this is to analyze governmental programs, strategies, policies and procedures which regulate both industrial sectors and society. Society and government share a responsibility since they must implement norms which include the separation, reduction, recycling and reuse of garbage. Results demonstrate that government strategies used to treat railings are complex and are directed more towards sanctions than to motivation. Furthermore these strategies discourage a cultural transformation toward industrial sustainability. Instead of reducing the garbage accumulation problem, they increase the difficulty. 展开更多
关键词 SUSTAINABILITY solid waste plastic industry
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