南宁市“绿城”形象品牌传播的创新策略

南宁市"绿城"城市品牌传播虽然已取得进步,但继续提升的空间很大。从传播学、营销学的学科视角出发,结合城市品牌传播及城市形象营销理论,南宁市"绿城"城市形象品牌传播创新策略应注意以下几点:一要打造独特的大型的"绿城"特色节日品牌;二要在传统媒体传播基础上,运用新媒体强力推广,建设好政府相关权威和特色网站;三要利用民族文化和区域国际文化包装和传播城市品牌;四要整合多种公关手段开展360度强势传播。

On The Urban Image of The Brand and Spread

In this paper, the urban brand image as the starting point, the analysis of the urban problems facing the current urbanization process, analyze the phenomenon of brand image in the shaping and dissemination of proposed dissemination of subject and object of the brand image, discusses the city brandsignificance of the image of the construction and management. Aimed at analysis of the city＇s image, to improve our city brand image building, and the spread of attention.