文章以多模态隐喻与转喻为视角,对泸州老窖的一则视频广告做出认知分析,旨在探究白酒视频广告的语篇意义及其正面形象的建构问题。语言学中多模态的研究成果应用在广告分析之中,有助于拓展概念隐喻的研究范围,揭示概念隐喻的思维本质,...文章以多模态隐喻与转喻为视角,对泸州老窖的一则视频广告做出认知分析,旨在探究白酒视频广告的语篇意义及其正面形象的建构问题。语言学中多模态的研究成果应用在广告分析之中,有助于拓展概念隐喻的研究范围,揭示概念隐喻的思维本质,同时也对产品的广告设计和营销策略给出了有价值的语言学参考。From the perspective of multimodal metaphor and metonymy, this paper conducts a cognitive analysis of a video advertisement of Luzhou Laojiao, exploring the textual meaning of Baijiu video advertisement and the construction of its positive image. The application of multimodal research findings in advertising analysis helps to expand the research scope and reveal the essence of conceptual metaphors, thereby providing valuable linguistic references for product advertising design and marketing strategies.展开更多
Electrons are believed to avoid one another in space(correlation) due to the Coulomb repulsion and/or the Pauli exclusion principle.It is shown, using examples of two-electron systems, that indeed the mean electron-el...Electrons are believed to avoid one another in space(correlation) due to the Coulomb repulsion and/or the Pauli exclusion principle.It is shown, using examples of two-electron systems, that indeed the mean electron-electron distance increases in case of the ground electronic state as compared to the independent electron model. It is demonstrated however that there exist excited states, often of low energy, in which the electrons, while having a lot of free physical space(with nuclei being absent), choose to be close to each other in their motion("anticorrelation"), as if they mutually attracted one another. The source of this effect, quantummechanical in nature, is the orthogonality of the eigenfunctions, that forces the electronic wave functions to differ widely, even at the price of short electron-electron distances. There are also excited states with a mixed behaviour, with complex and often intriguing correlation-anticorrelation patterns.展开更多
文摘文章以多模态隐喻与转喻为视角,对泸州老窖的一则视频广告做出认知分析,旨在探究白酒视频广告的语篇意义及其正面形象的建构问题。语言学中多模态的研究成果应用在广告分析之中,有助于拓展概念隐喻的研究范围,揭示概念隐喻的思维本质,同时也对产品的广告设计和营销策略给出了有价值的语言学参考。From the perspective of multimodal metaphor and metonymy, this paper conducts a cognitive analysis of a video advertisement of Luzhou Laojiao, exploring the textual meaning of Baijiu video advertisement and the construction of its positive image. The application of multimodal research findings in advertising analysis helps to expand the research scope and reveal the essence of conceptual metaphors, thereby providing valuable linguistic references for product advertising design and marketing strategies.
文摘Electrons are believed to avoid one another in space(correlation) due to the Coulomb repulsion and/or the Pauli exclusion principle.It is shown, using examples of two-electron systems, that indeed the mean electron-electron distance increases in case of the ground electronic state as compared to the independent electron model. It is demonstrated however that there exist excited states, often of low energy, in which the electrons, while having a lot of free physical space(with nuclei being absent), choose to be close to each other in their motion("anticorrelation"), as if they mutually attracted one another. The source of this effect, quantummechanical in nature, is the orthogonality of the eigenfunctions, that forces the electronic wave functions to differ widely, even at the price of short electron-electron distances. There are also excited states with a mixed behaviour, with complex and often intriguing correlation-anticorrelation patterns.
