Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the m...Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.展开更多
Political legitimacy is the question about how a regime could be stable and lasting. Max Weber, a scholar, defined legitimacy earliest and carried out a systematic study in the history. He divided the legitimate autho...Political legitimacy is the question about how a regime could be stable and lasting. Max Weber, a scholar, defined legitimacy earliest and carried out a systematic study in the history. He divided the legitimate authority into traditional authority, authority of charisma and authority of legal theory. This paper is just based upon authority rules of the three types, and discusses the organization＇s establishment, operational and managerial characteristics under the three kinds of authority. It is expected to provide references for reform of the administrative system.展开更多
基金supported by Project 71202155 of National Science Funds for Distinguished Young Scientists of China
文摘Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.
文摘Political legitimacy is the question about how a regime could be stable and lasting. Max Weber, a scholar, defined legitimacy earliest and carried out a systematic study in the history. He divided the legitimate authority into traditional authority, authority of charisma and authority of legal theory. This paper is just based upon authority rules of the three types, and discusses the organization＇s establishment, operational and managerial characteristics under the three kinds of authority. It is expected to provide references for reform of the administrative system.
