Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the m...Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.展开更多
As the most important performance,compliance of shield tunneling machines(STM) is defined as the capability to accommodate the sudden change of the load induced by the variable geological conditions during excavation....As the most important performance,compliance of shield tunneling machines(STM) is defined as the capability to accommodate the sudden change of the load induced by the variable geological conditions during excavation.Owing to the different requirements of the compliant tasks,the existing methods in the robotic field cannot be utilized in the analysis and design of the mechanical system of shield tunneling machines.In this paper,based on the stiffness of the mechanical system and the equivalent contact stiffness of the tunnel face,the tunneling interface-matching index(IMI) is proposed to evaluate the compliance of the machine.The IMI is defined as a metric to describe the coincidence of the stiffness curves of the mechanical system and the tunnel face.Moreover,a tunneling case is investigated in the paper as an example to expound the validation of IMI and the analytical process.In conclusion,the IMI presented here can be served as an appraisement of the capability in conforming to the load fluctuation,and give instructions for the design of the thrust system of shield tunneling machines.展开更多
基金supported by Project 71202155 of National Science Funds for Distinguished Young Scientists of China
文摘Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.
基金supported by the National Basic Research Program of China ("973" Program) (Grant No. 2007CB714003)the National Natural Science Foundation of China (Grant Nos. 51075259 and 50905108)the Program for New Century Excellent Talents in University (Grant No.NCET-10-0579)
文摘As the most important performance,compliance of shield tunneling machines(STM) is defined as the capability to accommodate the sudden change of the load induced by the variable geological conditions during excavation.Owing to the different requirements of the compliant tasks,the existing methods in the robotic field cannot be utilized in the analysis and design of the mechanical system of shield tunneling machines.In this paper,based on the stiffness of the mechanical system and the equivalent contact stiffness of the tunnel face,the tunneling interface-matching index(IMI) is proposed to evaluate the compliance of the machine.The IMI is defined as a metric to describe the coincidence of the stiffness curves of the mechanical system and the tunnel face.Moreover,a tunneling case is investigated in the paper as an example to expound the validation of IMI and the analytical process.In conclusion,the IMI presented here can be served as an appraisement of the capability in conforming to the load fluctuation,and give instructions for the design of the thrust system of shield tunneling machines.
