In 2010, the Ministry of Education put forward ＂five in one＂ training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this ...In 2010, the Ministry of Education put forward ＂five in one＂ training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this paper, the author analyzes status, problems and improvement measures of marketing professionals to achieve ＂five in one＂ and discuss on how to achieve ＂five in one＂ training in marketing major of higher vocational professional, with certain significance.展开更多
In 2006, a private highly ranked Association to Advance Collegiate Schools of Business International [AACSB] accredited business school introduced a hybrid face to face and on-line MBA program, tailored towards workin...In 2006, a private highly ranked Association to Advance Collegiate Schools of Business International [AACSB] accredited business school introduced a hybrid face to face and on-line MBA program, tailored towards working professionals. The features of the program were highlighted by the ability of the participants to receive an MBA in about two years while maintaining their full-time jobs. Despite the considerable rigor and cost, the growth of the program has far exceeded original projections, and enrollment currently stands at over 400 participants in three locations, with a fourth slated for opening in 2012. In addition, the pedagogical tools learned and employed by the faculty and administrators are now being utilized in all other undergraduate, graduate, and executive education levels. Because the program curriculum spans both face to face and on-line learning, as well as a multi-disciplinary content and process, it has been challenging from the faculty side along a number of dimensions. This paper seeks to express the content and pedagogical angles from the view of one discipline＇s experience, so that other faculty and administrators can benefit from seeing this particular ＂early adoption＂ approach. In short, the author hopes that this paper steepens the learning curve for others who are thinking of delivering or teaching in this type of programmatic model in the future.展开更多
文摘In 2010, the Ministry of Education put forward ＂five in one＂ training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this paper, the author analyzes status, problems and improvement measures of marketing professionals to achieve ＂five in one＂ and discuss on how to achieve ＂five in one＂ training in marketing major of higher vocational professional, with certain significance.
文摘In 2006, a private highly ranked Association to Advance Collegiate Schools of Business International [AACSB] accredited business school introduced a hybrid face to face and on-line MBA program, tailored towards working professionals. The features of the program were highlighted by the ability of the participants to receive an MBA in about two years while maintaining their full-time jobs. Despite the considerable rigor and cost, the growth of the program has far exceeded original projections, and enrollment currently stands at over 400 participants in three locations, with a fourth slated for opening in 2012. In addition, the pedagogical tools learned and employed by the faculty and administrators are now being utilized in all other undergraduate, graduate, and executive education levels. Because the program curriculum spans both face to face and on-line learning, as well as a multi-disciplinary content and process, it has been challenging from the faculty side along a number of dimensions. This paper seeks to express the content and pedagogical angles from the view of one discipline＇s experience, so that other faculty and administrators can benefit from seeing this particular ＂early adoption＂ approach. In short, the author hopes that this paper steepens the learning curve for others who are thinking of delivering or teaching in this type of programmatic model in the future.
