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基于声浪理论探析小红书的品牌传播策略 被引量:3
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作者 李晓丹 《视听》 2020年第1期203-204,共2页
小红书自2014年10月上线至2019年底用户数量超过2.2亿,成为互联网时期的种草神器。本文将基于声浪理论的视角探析小红书APP的品牌传播,分析其在原点区、发声区和回声区等不同阶段的传播策略以及品牌网络传播的特点和优势。
关键词 声浪理论 小红书 跨境电商 UGC 发声区 品牌传播
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An acoustic-wave theory for casing bond evaluation using viscoelastic slip boundary modeling 被引量:4
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作者 Xiaoming TANG Can JIANG +1 位作者 YuANDa SU Xuelian CHEN 《Science China Earth Sciences》 SCIE EI CAS CSCD 2018年第8期1057-1064,共8页
Slip boundary condition is commonly utilized to model elastic wave propagation through layered earth media. The same approach is used here to characterize acoustic wave propagation along a cased borehole with various ... Slip boundary condition is commonly utilized to model elastic wave propagation through layered earth media. The same approach is used here to characterize acoustic wave propagation along a cased borehole with various cement bond conditions. By modeling the cement layer between casing and formation as a viscoelastic slip interface with complex coupling rigidity parameters, one can not only reduce the complexity in the classical elastic wave modeling of the problem, but also efficiently model various complicated wave phenomena that are difficult for the existing modeling. More specifically, the new theory can well describe the effect of the cement bond condition change and the location of the change(i.e., whether it is in the first interface between casing and cement, or the second interface between cement and formation) on the acoustic waves,demonstrating the good modeling capability and predicting power. Application of the theory to field data shows that the theory can correctly model the acoustic wave characteristics and interpret the cement bond condition, thus providing a useful fundament theory for casing bond evaluation using acoustic logging. 展开更多
关键词 Cased borehole Acoustic logging Cement evaluation Viscoelastic slip boundary Cement bond quality
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