For a clear understanding of how to foster necessary attributes of partnerships that promote a closer relationship for achieving outsourcing success,this paper tries to explore the role of interaction.Based on empiric...For a clear understanding of how to foster necessary attributes of partnerships that promote a closer relationship for achieving outsourcing success,this paper tries to explore the role of interaction.Based on empirical data from a logistics and procurement flat system outsourcing case and earlier research,the industrial network approach and the international marketing and purchasing interaction model are used to analyze the nature of interaction in a three-phased outsourcing life cycle,particularly,characteristics and activities of the transition phase are identified.The findings reveal that developing a relationship between partners requires an industrial network perspective.Improving the key aspects of interaction,information and knowledge sharing,communication and collaborative participation,involved in the important events of three phases would contribute to enhance the relationships performance.The key aspects of interaction should take place among the network actors and not just between buyers and vendors.展开更多
文摘For a clear understanding of how to foster necessary attributes of partnerships that promote a closer relationship for achieving outsourcing success,this paper tries to explore the role of interaction.Based on empirical data from a logistics and procurement flat system outsourcing case and earlier research,the industrial network approach and the international marketing and purchasing interaction model are used to analyze the nature of interaction in a three-phased outsourcing life cycle,particularly,characteristics and activities of the transition phase are identified.The findings reveal that developing a relationship between partners requires an industrial network perspective.Improving the key aspects of interaction,information and knowledge sharing,communication and collaborative participation,involved in the important events of three phases would contribute to enhance the relationships performance.The key aspects of interaction should take place among the network actors and not just between buyers and vendors.
