After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland ...After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.展开更多
Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienced a strong progression, following the amplification process of globalization of world markets, intensification of inter...Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienced a strong progression, following the amplification process of globalization of world markets, intensification of international trade and technological development. We are witnessing a regional disparity regarding the volume of foreign investments in this area, which is due to the difference of attractiveness of host countries economy. The attractiveness of these economies is conditioned, in its turn, by the importance of economic factors and the quality of existing infrastructures, which is at their turn facing an increasing complexity of technology. Business relocation of foreign investors is influenced also by the institutional environment, because foreign investors hope to capitalize on the collateral effects offered by the investment environment in the host country, such as research laboratories and existing infrastructure, without neglecting the benefits of a highly qualified workforce at reduced costs, some geopolitical advantages, etc.. After EU accession, the attractiveness index of business environment in Romania has increased from （-59%） in 2005 to 66% （2008）, and Romania was considered among the most attractive economies in Central and Eastern Europe, along with Russia where the attractiveness index increased from 63% （2007） to 72% （2008） and Ukraine which has seen an increase in the attractiveness index of the business environment from 56% （2007） to 67% （2008）. This paper aims to highlight the positive effects induced by international business companies in assessing technological absorption capacity of the Romanian economy and to provide economic analysis of the ＂cause-effect＂ link between the attractiveness of the Romanian economy-governance--the intake of foreign investment straight to the active processing export of Romania under the impact of the overall effects of international financial crisis.展开更多
文摘After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla＇s shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau （VGP）. The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor＇s behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market.
文摘Creating companies abroad, in ex-socialist countries of Central and Eastern Europe, has experienced a strong progression, following the amplification process of globalization of world markets, intensification of international trade and technological development. We are witnessing a regional disparity regarding the volume of foreign investments in this area, which is due to the difference of attractiveness of host countries economy. The attractiveness of these economies is conditioned, in its turn, by the importance of economic factors and the quality of existing infrastructures, which is at their turn facing an increasing complexity of technology. Business relocation of foreign investors is influenced also by the institutional environment, because foreign investors hope to capitalize on the collateral effects offered by the investment environment in the host country, such as research laboratories and existing infrastructure, without neglecting the benefits of a highly qualified workforce at reduced costs, some geopolitical advantages, etc.. After EU accession, the attractiveness index of business environment in Romania has increased from （-59%） in 2005 to 66% （2008）, and Romania was considered among the most attractive economies in Central and Eastern Europe, along with Russia where the attractiveness index increased from 63% （2007） to 72% （2008） and Ukraine which has seen an increase in the attractiveness index of the business environment from 56% （2007） to 67% （2008）. This paper aims to highlight the positive effects induced by international business companies in assessing technological absorption capacity of the Romanian economy and to provide economic analysis of the ＂cause-effect＂ link between the attractiveness of the Romanian economy-governance--the intake of foreign investment straight to the active processing export of Romania under the impact of the overall effects of international financial crisis.
