期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
旅游产品营销策略的分析与研究——以德国阿尔崴勒市为例 被引量:2
1
作者 张丹宇 孙莅文 唐利文 《学术探索》 2006年第1期38-42,共5页
旅游营销是旅游产品实现其最终价值的一个重要环节,有效的营销组合将会为旅游产品顺利进入和占领市场产生积极的推动作用。德国阿尔崴勒市通过旅游营销策略的制定,以及一系列行之有效的内外部促销措施的实施,使其摆脱了困境,在竞争中求... 旅游营销是旅游产品实现其最终价值的一个重要环节,有效的营销组合将会为旅游产品顺利进入和占领市场产生积极的推动作用。德国阿尔崴勒市通过旅游营销策略的制定,以及一系列行之有效的内外部促销措施的实施,使其摆脱了困境,在竞争中求得了生存与发展,其经验值得我们学习和借鉴。 展开更多
关键词 营销策略 外部促销 内部促销 措施 启示
下载PDF
Japan's Promotion Policy toward ASEAN Interconnections
2
作者 Zhang Jiye 《Contemporary International Relations》 2017年第3期124-137,共14页
In Japan's support for ASEAN countries' connection building can be seen its policy visions in functional positioning, geographical layout and connotation constitution. As part of a systematic policy framework,... In Japan's support for ASEAN countries' connection building can be seen its policy visions in functional positioning, geographical layout and connotation constitution. As part of a systematic policy framework, Japan supports ASEAN transregional and outside-regional connections with the Mekong subregion as focal point, pushes forward metropolitan interconnection of ASEAN countries with Jakarta a priority,promotes building infrastructure, develops rules, and constructs better external environments for connectivity, all while advancing its Partnership for Quality Infrastructure to attract ASEAN countries' cooperation.Because of Japan's economic interests and geopolitical strategy toward ASEAN countries, Japan's policy influences China's Belt and Road Initiative and China should properly respond to Japan's actions. 展开更多
关键词 JAPAN ASEAN Southeast Asia development Sino-Japanese relations
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部