期刊文献+
共找到5篇文章
< 1 >
每页显示 20 50 100
大互联时代语境下的用户共创品牌模式研究 被引量:2
1
作者 宋圆圆 《东南传播》 2015年第6期132-135,共4页
随着互联网时代的快速发展,用户已经不是传统商业时期被动接受信息和产品的直接消费者,他们拥有更多自主权,在互联网和社交媒体的交互作用下,他们有了更多可以发声的渠道。社会化媒体的普及,使用户和企业的距离越来越近,用户和企业可以... 随着互联网时代的快速发展,用户已经不是传统商业时期被动接受信息和产品的直接消费者,他们拥有更多自主权,在互联网和社交媒体的交互作用下,他们有了更多可以发声的渠道。社会化媒体的普及,使用户和企业的距离越来越近,用户和企业可以实时沟通、互通有无,而互联网时代的产品也越来越带有了用户自主的色彩。越来越多的品牌开始走进用户,倾听用户的建议,和用户一起设计、生产、创造、维护品牌。品牌已经进入了一个用户共创的时代。本文在大互联时代的语境下来探讨用户与品牌的共同创造关系,以及用户共创品牌中遇到的问题并提出相关的解决策略。 展开更多
关键词 大互联时代 用户 共创品牌
下载PDF
“第一届全球5G大会”隆重举办苗圩提出5G倡议
2
《通信世界》 2016年第15期5-5,共1页
5月31日,由我国IMT-2020(5G)推进组联合欧盟5GPPP、韩国5G论坛、日本5GMF和美国5G Americas共同主办的“第一届全球5G大会”隆重开幕。
关键词 全球5G大会 苗圩 5G倡议 大互联时代
下载PDF
College English Teaching Language Information Output Ways Exploration in the Internet age
3
作者 PEI Guanjin 《International English Education Research》 2016年第1期53-55,共3页
Language information output plays an important role in students' language acquisition process and is an important way to improve students' comprehensive language using ability and language level. Because college stu... Language information output plays an important role in students' language acquisition process and is an important way to improve students' comprehensive language using ability and language level. Because college students' English foundation is weak in our country at present stage, there are many problems in the process of language information output. In this case, we can increase the application of Intemet technology as a way to expand language output in English language teaching. This article is to explore college English teaching language information output ways in the Internent age. 展开更多
关键词 The Intemet age College English teaching Language information Output ways
下载PDF
Political Advertising and Propaganda Within Spiral of Silence-Agenda Setting Theory
4
作者 Hakan ALP 《Journalism and Mass Communication》 2016年第1期12-18,共7页
Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of comm... Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into "a universal village". On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual's behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible. 展开更多
关键词 political advertising spiral of silence agenda setting COMMUNICATION
下载PDF
An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account
5
作者 Zhao Geng 《Sociology Study》 2016年第1期18-27,共10页
Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experie... Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries' culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China's public diplomacy strategy, which increasingly becomes a useful supplement to China's foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication. 展开更多
关键词 WeChat public accounts new media public diplomacy the US embassy in China
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部