As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English tea...With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.展开更多
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
文摘With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.
