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用户在线购物行为与性格特质的关系研究
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作者 夏婷 章倬语 +1 位作者 张乐佳 张宜静 《人类工效学》 2021年第4期45-51,共7页
目的探讨用户在线购物行为与其性格特质之间的关系,为电商平台设计提供理论依据。方法300名电商平台用户参与了问卷调查的实验研究。采用性格特质问卷获取了用户在诚实-恭顺、情绪性、外向性、宜人性、尽责性和经验的开放性六维度的数... 目的探讨用户在线购物行为与其性格特质之间的关系,为电商平台设计提供理论依据。方法300名电商平台用户参与了问卷调查的实验研究。采用性格特质问卷获取了用户在诚实-恭顺、情绪性、外向性、宜人性、尽责性和经验的开放性六维度的数据。设计在线购物行为调查问卷收集了用户在电商平台上购物的相关行为数据,并在打开平台、浏览商品、购买商品、收藏商品、评价与分享等五阶段上进行了用户行为的分类和定义。最后采用相关性分析方法,分析了五个购物阶段的用户行为与性格特质的关系。结果购物过程中,打开平台、浏览商品、购买商品以及收藏商品都会受到情绪性的影响;外向性与评价与分享的分享型呈显著负相关关系;宜人性与评价与分享的接受型呈显著负相关关系;尽责性与浏览商品的随性型和购买商品的冲动型呈显著负相关关系;经验开放性与打开平台的推荐接受型、软文偏好型、店铺忠诚型和评价与分享的表达型呈显著正相关关系。结论用户的在线购物行为与性格特质呈显著的相关关系,电商平台可以针对不同性格特质人群设计不同的购物界面和营销策略。 展开更多
关键词 人机交互 电子商务 在线购物 用户行为 大六模型 性格特质 消费心理
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Adsorption behaviors of strontium using macroporous silica based hexagonal tungsten oxide 被引量:1
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作者 Xiaoxia Zhang Yan Wu +1 位作者 Hao Wu Yuezhou Wei 《Science China Chemistry》 SCIE EI CAS CSCD 2016年第5期601-608,共8页
A novel macroporous silica-based hexagonal tungsten oxide (h-WO3/SiO2) with exchangeable sodium cations located in hex- agonal tunnel structure was synthesized by a facile hydrothermal treatment of sodium tungstate ... A novel macroporous silica-based hexagonal tungsten oxide (h-WO3/SiO2) with exchangeable sodium cations located in hex- agonal tunnel structure was synthesized by a facile hydrothermal treatment of sodium tungstate dihydrate with 1 mol/L HCl solution. Utilization of the h-WO3/SiO2 adsorbent to remove aqueous strontium was investigated under the condition of various pH values, contact time, the initial concentration of metal ions, salt ion concentration, and coexisting ions. According to the experimental data, Sr2+ adsorption equilibrium was achieved within 15 min in acidic solution, and the maximum removal ca- pacity of Sr2+ occurred at pH 4. The kinetic adsorption of Sr2+ on h-WO3/SiO2 was controlled by pseudo second-order model, and the saturated adsorption of Sr2+ on h-WO3/SiO2 was better described by Langmuir and Redlich-Peterson isotherm models compared with the Freundlich isotherm model. The distribution coefficient of St2+ was more than 2000 cm3/g in the presence of Ca2+, Mg2+, La3+, and Eu3+, indicating that the h-WO3/SiO2 showed excellent selectivity towards Sr2+ in pH 4. 展开更多
关键词 STRONTIUM hexagonal tungsten oxide macroporous silica-based support adsorption equilibrium kinetics
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