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“大分销”和“微分销”相结合的销售网络体系
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作者 何才彪 《上海商业》 2000年第2期26-28,共3页
关键词 上海 开开实业公司 大分销 分销 销售网络体系
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大分销与核心价值
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作者 文激扬 《现代信息技术》 2001年第5期52-54,共3页
关键词 IT产业 互联网 大分销 核心价值
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被踢出圈子的游戏者
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作者 张峰 MG(图) +1 位作者 newsphoto(图) 张运涛(图) 《环球供应链》 2005年第10期44-49,共6页
在重量级的分销商出现之前,宝洁大直供.大分销的梦想或许只能停留在梦想阶段,与分销商的斗争也将继续延续。
关键词 游戏 圈子 分销 重量级 大分销 梦想 宝洁
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新互联网经济下的品牌营销新打法
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作者 朱延辉 《江苏农村经济(品牌农资)》 2016年第4期24-25,共2页
过去企业的品牌营销模式,无非就是生产、加工、产品、招商、广告这五把斧子,闭着眼睛十个有八个都会干。在互联网经济当道的今天,品牌营销的环境处于一个割裂的断层期,一方面是大分销的时代在没落,消费者不再情愿为渠道成本买单;... 过去企业的品牌营销模式,无非就是生产、加工、产品、招商、广告这五把斧子,闭着眼睛十个有八个都会干。在互联网经济当道的今天,品牌营销的环境处于一个割裂的断层期,一方面是大分销的时代在没落,消费者不再情愿为渠道成本买单;另一方面是消费者注重品质追求,追求基于产品之上的个性释放.能否借助互联网探索出适合自身的直接面对消费者的新品牌营销模式是对所有传统企业转型的考验。 展开更多
关键词 品牌营销模式 互联网经济 打法 企业转型 消费者 渠道成本 大分销 产品
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Manufacturers’channel selections under the influence of the platform with big data analytics
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作者 Qiu Huaqing Zhao Lindu 《Journal of Southeast University(English Edition)》 EI CAS 2022年第4期418-424,共7页
To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain mod... To obtain the platform s big data analytics support,manufacturers in the traditional retail channel must decide whether to use the direct online channel.A retail supply chain model and a direct online supply chain model are built,in which manufacturers design products alone in the retail channel,while the platform and manufacturer complete the product design in the direct online channel.These two models are analyzed using the game theoretical model and numerical simulation.The findings indicate that if the manufacturers design capabilities are not very high and the commission rate is not very low,the manufacturers will choose the direct online channel if the platform s technical efforts are within an interval.When the platform s technical efforts are exogenous,they positively influence the manufacturers decisions;however,in the endogenous case,the platform s effect on the manufacturers is reflected in the interaction of the commission rate and cost efficiency.The manufacturers and the platform should make synthetic effort decisions based on the manufacturer s development capabilities,the intensity of market competition,and the cost efficiency of the platform. 展开更多
关键词 big data analytics platform selling channel decision-making product design
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Homophobia and Labor Market: Some Social-Economic AspectsHomophobia and Labor Market: Some Social-Economic Aspects
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作者 Annunziata de Felice Anastasia Klimova Dario Schirone 《Journal of Modern Accounting and Auditing》 2012年第9期1398-1406,共9页
The sexual orientation discrimination in the labor market is a cause of failure and a source of inequity in the distribution of income and wealth. Discriminatory treatment of people belonging to a minority group leads... The sexual orientation discrimination in the labor market is a cause of failure and a source of inequity in the distribution of income and wealth. Discriminatory treatment of people belonging to a minority group leads to lower wages, and it interferes with their promotions and their productivity. The victims of discrimination are often professionally unvalued, and this can cause their eventual lack of growth for both position and salary, notwithstanding their abilities and creativeness would give a great impulse to the economics. In addition to this, the emotional and physical stress linked to (he concealing strategies of people, who are apt to conceal their homosexuality, increases their feelings of discomfort in the labor market. This paper analyzes the relation between sexual orientation and discrimination in the labor market from the theoretical and empirical points of view. It studies the results of a survey carried out in southern Italy and is based on the sample of 200 gay, lesbian, bisexual, and transgender (GLBT) employees. 展开更多
关键词 BUSINESS LABOR homophobia
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从扁平化到立体化看华为渠道变革
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作者 陶勇 《商学院》 2017年第5期120-120,共1页
"引入大分销,借此进一步简化渠道管理、改善物流,使坚持技术导向的华为更专注于企业核心竞争力的提高和核心技术的创新。"
关键词 渠道变革 华为 立体化 扁平化 企业核心竞争力 技术导向 渠道管理 大分销
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把无用库存成本视为零
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作者 史永翔 《经理人》 2016年第10期8-8,共1页
库存过高的原因往往不在库存本身,而在于销售速度,因此可通过加大分销来降低库存。这时你就要区分销量型和利润型的客户,哪些是为了出量,哪些是为了保价。对于无法消化的库存,要当做零成本,尽早脱手。
关键词 库存成本 销售速度 大分销 零成本
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