This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign langu...This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign language） college students and 50 American college students participated in writing English persuasive essays on the selected topics. The essays were then compared for similarities and differences in the use of rhetorical appeals with a focus on ethos, the credibility, and trustworthiness of an author. The study revealed that participants from both groups established ethos as an important rhetorical tool to persuade the audience to accept their viewpoints. However, they displayed different perceptions of what effective ethos entailed. For Chinese participants, effective ethos seemed to come from using detailed explanations that reflected an author＇s intention to advocate an ethical or moral message based on some Chinese cultural values. But, strong ethos for American participants appeared to mean the use of evidence--facts and personal testimony--to establish the writer＇s trustworthiness. The interpretation of the results from the perspective of different cultural value orientations was also discussed.展开更多
Insole fabric made of cotton / spandex blended was selected ,and 30 female college students or graduate whose body close to 160/84A were choose. Combined with the objective assessment of pressure test and subjective s...Insole fabric made of cotton / spandex blended was selected ,and 30 female college students or graduate whose body close to 160/84A were choose. Combined with the objective assessment of pressure test and subjective stress method to evaluate pressure comfort of shoe pad based on football movement. The results show that the pressure produced in different activities is different from the parts of human body .Every parts which support the clothing pressure are different, and the threshold of buffer against stress shoe pad pressure comfort were concluded.展开更多
Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received incr...Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.展开更多
The Internet and information technology have fundamentally changed the inefficient and non-tradable nature of the service industry and greatly strengthened the impetus for services globalization.In the Internet age,th...The Internet and information technology have fundamentally changed the inefficient and non-tradable nature of the service industry and greatly strengthened the impetus for services globalization.In the Internet age,the accelerating globalization of services is irreversible.In the course of this process,China will enjoy advantages in terms of development stage,market scale,business models,Internet and digital technology applications and degree of openness,all of which will give it greater competitiveness.An analysis of cultural and sports industries indicates that the opening up of large countries’cultural markets will increase the international influence of their cultural factors.展开更多
文摘This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign language） college students and 50 American college students participated in writing English persuasive essays on the selected topics. The essays were then compared for similarities and differences in the use of rhetorical appeals with a focus on ethos, the credibility, and trustworthiness of an author. The study revealed that participants from both groups established ethos as an important rhetorical tool to persuade the audience to accept their viewpoints. However, they displayed different perceptions of what effective ethos entailed. For Chinese participants, effective ethos seemed to come from using detailed explanations that reflected an author＇s intention to advocate an ethical or moral message based on some Chinese cultural values. But, strong ethos for American participants appeared to mean the use of evidence--facts and personal testimony--to establish the writer＇s trustworthiness. The interpretation of the results from the perspective of different cultural value orientations was also discussed.
文摘Insole fabric made of cotton / spandex blended was selected ,and 30 female college students or graduate whose body close to 160/84A were choose. Combined with the objective assessment of pressure test and subjective stress method to evaluate pressure comfort of shoe pad based on football movement. The results show that the pressure produced in different activities is different from the parts of human body .Every parts which support the clothing pressure are different, and the threshold of buffer against stress shoe pad pressure comfort were concluded.
文摘Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.
基金This paper is a phased result of the major commissioned project of the National Social Science Fund of China,“Research on Ways to Enhance the Global Influence of Chinese Culture in the Internet and Digital Age”(18ZDA341).
文摘The Internet and information technology have fundamentally changed the inefficient and non-tradable nature of the service industry and greatly strengthened the impetus for services globalization.In the Internet age,the accelerating globalization of services is irreversible.In the course of this process,China will enjoy advantages in terms of development stage,market scale,business models,Internet and digital technology applications and degree of openness,all of which will give it greater competitiveness.An analysis of cultural and sports industries indicates that the opening up of large countries’cultural markets will increase the international influence of their cultural factors.
