By using investigative means of marketing, this paper collects and analyzes the data of English demand of employment units for newly-graduated .graduates. Its research and analysis include six parts, namely, an overal...By using investigative means of marketing, this paper collects and analyzes the data of English demand of employment units for newly-graduated .graduates. Its research and analysis include six parts, namely, an overall analysis, an analysis of English demand according to the kind of employment units, according to trade, according to job, according to specialty and the five skills of "listening, speaking, reading, writing and translation". The supplied data tell the reality of the current English demand of employment units in China, which would also reflect the trend in the coming few years. The analysis of the data embodies the reality of college English teaching, discusses its advantages and disadvantages and puts forward reasonable suggestions on college English teaching and evaluation system.展开更多
文摘By using investigative means of marketing, this paper collects and analyzes the data of English demand of employment units for newly-graduated .graduates. Its research and analysis include six parts, namely, an overall analysis, an analysis of English demand according to the kind of employment units, according to trade, according to job, according to specialty and the five skills of "listening, speaking, reading, writing and translation". The supplied data tell the reality of the current English demand of employment units in China, which would also reflect the trend in the coming few years. The analysis of the data embodies the reality of college English teaching, discusses its advantages and disadvantages and puts forward reasonable suggestions on college English teaching and evaluation system.